1D0-623 Real Exam Questions and Verified Answers

Question 1 Single choice

Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account.

What is some of the demographic information they must consider in order to make this decision?

A
Marital status, customer income and brand loyalty
B
Age of their customers, customer income and gender
C
Geography, favorite activities and customer income
D
Gender, personality and geographic segment

Show answer and explanation

Correct answer: B

Question 2 Single choice

An airline customer service department needs to notify passengers when a flight is delayed.

Which of the following is an example of a SMART goal mission statement for the customer service department?

A
Alert passengers via text message about special offers on future flights
B
Notify passengers via text message within 15 minutes of flight delays
C
Alert the baggage handling department to move bags to temporary storage
D
Notify airport management to update departure boards hourly

Show answer and explanation

Correct answer: C

Question 3 Single choice

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis.

What should they do?

A
Post responses to the messages, explaining the problem and when it will be resolved.
B
Remove all postings from their message board and publicly deny the error on the popular social media sites.
C
Monitor the messages, to determine how many are posted, until the error Is corrected.
Then contact the message posters privately by phone or e-mail.
D
Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

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Correct answer: A

Question 4 Single choice

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network

What types of risks will she need to address as she develops the strategy for these community areas?

A
Damage to reputation and legal issues.
B
Regulatory compliance and privacy violations
C
Cybercrime and financial loss
D
Theft of intellectual property and corporate identity

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Correct answer: B

Question 5 Single choice

Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.

What content should she create in order to have an impact across multiple social media platforms?

A
Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
B
A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
C
Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
D
A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work

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Correct answer: C

Question 6 Single choice

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

A
Impression.
B
Reach
C
Exposure
D
Engagement

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Correct answer: D

Question 7 Single choice

Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

A
It creates a social character that is engaging the community.
B
So that followers from one platform will automatically become followers on another platform.
C
So that others can manage the accounts when someone leaves.
D
It improves brand recognition.

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Correct answer: D

Question 8 Single choice

Which of the following is a benefit researching and social media personas for a business?

A
Helps you focus on who your main brand consumer is and seeing your products from their perspective.
B
Helps you identify the demographics of your current audience.
C
Helps you identify problem areas in your campaign during the monitor and adjust phase.
D
Helps you keep the cost of purchasing social media ads to a minimum.

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Correct answer: C

Question 9 Single choice

Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.

When he creates a social media posting, which of the following messages would be an effective call to action?

A
Share this with all of your friends
B
Watch this video compilation to see what services we have to offer.
C
Message me for details
D
Schedule a video shoot today, to receive a 10% discount

Show answer and explanation

Correct answer: D

Question 10 Single choice

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter.

Which of the following would be the most effective way for her to optimize her social media campaign?

A
Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
B
Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
C
Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
D
Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Show answer and explanation

Correct answer: A