CIW 1D0-623 Online Practice Questions and Exam Preparation

CIW 1D0-623 Online Questions & Answers

• Question 1:

  A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

  A. Return on engagement
  B. Follower sentiment
  C. Customer loyalty
  D. Return on investment
  A. Return on engagement

• Question 2:

  You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

  A. Create compelling ads and promote well-received organic posts.
  B. Evaluate the click through rates to your Web site.
  C. Repeal the same posts over and over.
  D. Address posts to the entire platform audience.
  A. Create compelling ads and promote well-received organic posts.

• Question 3:

  The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

  A. Post responses to the messages, explaining the problem and when it will be resolved.
  B. Remove all postings from their message board and publicly deny the error on the popular social media sites.
  C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
  D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
  A. Post responses to the messages, explaining the problem and when it will be resolved.

• Question 4:

  A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as:

  A. crowdrising.
  B. crowfunding
  C. crowsouring
  D. crowshapping
  C. crowsouring

• Question 5:

  A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?

  A. Choice the company used an inadequate data analysis system
  B. Confidence the combined data had insufficient certainty.
  C. Complexity, data from multiple sources was poorly matched and imprecise.
  D. Context; most if the posts were complaints about product performance.
  D. Context; most if the posts were complaints about product performance.

• Question 6:

  A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

  A. Paid communication
  B. Posted communication
  C. Owned communication
  D. Earned communication
  C. Owned communication

• Question 7:

  Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?

  A. Theft of intellectual property and cybercrime
  B. Financial loss and corporate identify theft.
  C. Reputation damage and financial loss
  D. Reputation damage and cybercrime.
  A. Theft of intellectual property and cybercrime

• Question 8:

  Which of the following is the chief disadvantage to using social media?

  A. A company must establish policies covering social media usage and provide training
  B. You can gather information about what customers want in products.
  C. In a crisis situation, a company's reputation can be damaged quickly.
  D. A company can lose control of how its corporate logo is used.
  C. In a crisis situation, a company's reputation can be damaged quickly.

• Question 9:

  A startup business is designing fabric patterns for the home fashion industry

  What kind of platforms will best meet the business' social media marketing needs?

  A. Photo oriented sites, such as Instagram or Pinterest
  B. Microblogging sites, such as Twitter.
  C. Content sharing sites, such as Facebook or MySpace.
  D. Professional networking sites, such as Linkedin
  A. Photo oriented sites, such as Instagram or Pinterest

• Question 10:

  A marketing team has received a report that identifies several target audiences. They develop a plan to offer new products to the audiences based on the data in the report. What stage of social media mining is this?

  A. Target data preprocessing
  B. Evaluation and interpretation
  C. Data transformation
  D. Data mining and patterning
  A. Target data preprocessing