1D0-623 Exam Details

  • Exam Code
    :1D0-623
  • Exam Name
    :CIW Social Media Specialist
  • Certification
    :CIW Certifications
  • Vendor
    :CIW
  • Total Questions
    :55 Q&As
  • Last Updated
    :

CIW 1D0-623 Online Questions & Answers

  • Question 11:

    Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

    A. Executive
    B. Platform
    C. Campaign
    D. Community

  • Question 12:

    Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?

    A. It creates a social character that is engaging the community.
    B. So that followers from one platform will automatically become followers on another platform.
    C. So that others can manage the accounts when someone leaves.
    D. It improves brand recognition.

  • Question 13:

    A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

    A. Offer free yarn skeins to first time posters.
    B. Encourage the frequent posters to contribute more.
    C. Cross post new projects from a quiters group.
    D. Create instructional videos of previously posted projects.

  • Question 14:

    Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses.

    What stage require assigning probability levels to threats?

    A. Manage and mitigate
    B. Asses and evaluate
    C. Monitor and revise
    D. Identify and resolve

  • Question 15:

    A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?

    A. A franchise restaurant company with 30 locations.
    B. A gourmet food truck selling upscale sandwiches.
    C. An art gallery selling antique paintings.
    D. A mobile pet grooming service.

  • Question 16:

    Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information

    What would be the next area to improve?

    A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
    B. Provide training for all employees in the company regarding legal and regulatory compliance
    C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
    D. Implement regular reviews ofoutbound communications

  • Question 17:

    A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?

    A. Banner advertising
    B. Organic advertising
    C. Paid advertising
    D. Viral advertising

  • Question 18:

    What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

    A. Cost per click
    B. Conversion attribution
    C. Total revenue earned
    D. Click-through rates

  • Question 19:

    Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?

    A. Marital status, customer income and brand loyalty
    B. Age of their customers, customer income and gender
    C. Geography, favorite activities and customer income
    D. Gender, personality and geographic segment

  • Question 20:

    David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

    Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

    A. The owner of the site uses the contact information to sell them services from other companies he owns
    B. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities
    C. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors
    D. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

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