Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
A. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
A. A franchise restaurant company with 30 locations.
B. A gourmet food truck selling upscale sandwiches.
C. An art gallery selling antique paintings.
D. A mobile pet grooming service.
A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?
A. Contract with a reality television producer to create a short run series for cable broadcast.
B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
C. the format of the speeches to a question and answer panel with four to five participant
D. Record the speech and post it on the company's Web site with a text transcript.
Which of the following is a benefit researching and social media personas for a business?
A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
B. Helps you identify the demographics of your current audience.
C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
D. Helps you keep the cost of purchasing social media ads to a minimum.
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
A. Post responses to the messages, explaining the problem and when it will be resolved.
B. Remove all postings from their message board and publicly deny the error on the popular social media sites.
C. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
A company specialization in Europeriver cruises wants to expand its business to ocean cruises. It has a growing base of followers on popular social media platforms. Which social media tool can they use to attract new followers who are interested in ocean cruising?
A. Banner advertising
B. Organic advertising
C. Paid advertising
D. Viral advertising
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
A. Theft of intellectual property and cybercrime
B. Financial loss and corporate identify theft.
C. Reputation damage and financial loss
D. Reputation damage and cybercrime.
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as:
A. crowdrising.
B. crowfunding
C. crowsouring
D. crowshapping
Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses.
What stage require assigning probability levels to threats?
A. Manage and mitigate
B. Asses and evaluate
C. Monitor and revise
D. Identify and resolve
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.
When he creates a social media posting, which of the following messages would be an effective call to action?
A. Share this with all of your friends
B. Watch this video compilation to see what services we have to offer.
C. Message me for details
D. Schedule a video shoot today, to receive a 10% discount
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