CIW 1D0-623 Online Practice Questions and Exam Preparation

CIW 1D0-623 Online Questions & Answers

• Question 41:

  A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

  A. Ignore the other sites because his primary audience does not participate on them.
  B. Hire someone to create and maintain his online presence on other social media sites.
  C. Create placeholder pages that redirect visitors to his Web site or other social media sites.
  D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
  C. Create placeholder pages that redirect visitors to his Web site or other social media sites.

• Question 42:

  Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

  A. Competitors may recruit employees who are vocal about the company through their personal social media usage
  B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.
  C. Personal social media usage can have a negative impact on the company's reputation.
  D. Personal social media usage would not provide transparency.
  C. Personal social media usage can have a negative impact on the company's reputation.

• Question 43:

  A mid-sized technical company has an active presence on multiple social media sites. It hasa variety of followers who communicate regularly about products and industry information. The company wants to increase the size of its social network in order to increase sales and revenue. The company plans to add paid advertising, as well as leveraging their organic advertising

  What would help them choose the best platform to achieve their goals?

  A. Compare the advertising rates of multiple platforms and choose the least expensive one
  B. Identify the most common characteristicsof their followers and select the platform that best targets them.
  C. Select the best possible graphic designer to create eye-catching, compelling advertisements.
  D. Consolidate the multiple platforms, by migrating users into one network.
  C. Select the best possible graphic designer to create eye-catching, compelling advertisements.

• Question 44:

  When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?

  A. Transivity
  B. Structural equivalence
  C. Reciprocity
  D. Centrality
  A. Transivity

• Question 45:

  A well known CEO of a large company regularly makes keynote speeches at industry conferences. How can these presentation be made more social?

  A. Contract with a reality television producer to create a short run series for cable broadcast.
  B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.
  C. the format of the speeches to a question and answer panel with four to five participant
  D. Record the speech and post it on the company's Web site with a text transcript.
  B. Share them as live streaming events and invite the audience to ask questions, which the CEO will answer immediately.

• Question 46:

  Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign. What content should she create in order to have an impact across multiple social media platforms?

  A. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
  B. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
  C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
  D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
  C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work

• Question 47:

  Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?

  A. Development of a persona.
  B. A social media audit and a list of social media goals.
  C. Analysis of current user demographic segmentation.
  D. A social media audit.
  B. A social media audit and a list of social media goals.

• Question 48:

  Which of the following is a benefit researching and social media personas for a business?

  A. Helps you focus on who your main brand consumer is and seeing your products from their perspective.
  B. Helps you identify the demographics of your current audience.
  C. Helps you identify problem areas in your campaign during the monitor and adjust phase.
  D. Helps you keep the cost of purchasing social media ads to a minimum.
  C. Helps you identify problem areas in your campaign during the monitor and adjust phase.

• Question 49:

  Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

  A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
  B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
  C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
  D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
  D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

• Question 50:

  A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?

  A. Post the weekly coupon flyer as a PDF.
  B. Post a link to their corporate Web site.
  C. Schedule promotionevents at various store locations.
  D. Post recipes with coupons for the ingredients.
  C. Schedule promotionevents at various store locations.