A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
A. Creation
B. Growth
C. Leverage
D. cultivation
A company can use statics from social media to predict behavior. What kind of big data strategy is this?
A. Social analysis
B. Performance management
C. Decision science
D. Data exploration
Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?
A. Implementation and measurement
B. Planning
C. Development
D. Preparation
The author, graphic designer and publisher of a series of graphic novels will be making appearances to sign their work at a major fan conference
What would be the best strategy to attract the largest number of customers to the signing?
A. Share videos of previous signings on YouTube.
B. Schedule an event on Facebook.
C. Update their biographies on Linkedin
D. Post images from the novels to Pinterest
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
A. Live streaming
B. Business blog
C. Micro blog
D. Webinar
Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network
What types of risks will she need to address as she develops the strategy for these community areas?
A. Damage to reputation and legal issues.
B. Regulatory compliance and privacy violations
C. Cybercrime and financial loss
D. Theft of intellectual property and corporate identity
Which of the following is the chief disadvantage to using social media?
A. A company must establish policies covering social media usage and provide training
B. You can gather information about what customers want in products.
C. In a crisis situation, a company's reputation can be damaged quickly.
D. A company can lose control of how its corporate logo is used.
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
A. Choice the company used an inadequate data analysis system
B. Confidence the combined data had insufficient certainty.
C. Complexity, data from multiple sources was poorly matched and imprecise.
D. Context; most if the posts were complaints about product performance.
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
A. The 90/9/1 rule.
B. Promotion, sharing, and engagement
C. Reach, relevance, and resonance.
D. The 80/20 rule
James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store and ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan cycle is he in?
A. Set goals
B. Listen and analyze
C. Identify the target audience
D. Define strategies
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