CIW 1D0-623 Online Practice Questions and Exam Preparation

CIW 1D0-623 Online Questions & Answers

• Question 21:

  Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?

  A. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
  B. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
  C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
  D. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
  C. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.

• Question 22:

  A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

  A. Creation
  B. Growth
  C. Leverage
  D. cultivation
  B. Growth

• Question 23:

  An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

  A. Impression.
  B. Reach
  C. Exposure
  D. Engagement
  D. Engagement

• Question 24:

  In order to be considered as part of a brand's primary audience, a persona must be:

  A. someone who is interested in the product, needs the product and is able to afford the product.
  B. a returning customer who shares the product with other users and who regularly interacts with your brand.
  C. considered a brand ambassador, a customer who regularly interacts with your brand and a returning customer.
  D. someone who is interested in the product, wants to share the product with more users and is able to afford the product.
  A. someone who is interested in the product, needs the product and is able to afford the product.

• Question 25:

  A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

  A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
  B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
  C. Start live streaming videos of exercise classes to encourage more people to join.
  D. Hire an outside company to take over customer communications on current social media platforms.
  B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

• Question 26:

  A company can use statics from social media to predict behavior. What kind of big data strategy is this?

  A. Social analysis
  B. Performance management
  C. Decision science
  D. Data exploration
  D. Data exploration

• Question 27:

  Which of the following is a benefit of social media auditing?

  A. Compare your social media presence to your competitors.
  B. Focus efforts on only the most important social media sites.
  C. Maintain a specific style and tone in future social media posts.
  D. Prevent bad data from entering the campaign decision making process.
  A. Compare your social media presence to your competitors.

• Question 28:

  Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.

  When he creates a social media posting, which of the following messages would be an effective call to action?

  A. Share this with all of your friends
  B. Watch this video compilation to see what services we have to offer.
  C. Message me for details
  D. Schedule a video shoot today, to receive a 10% discount
  D. Schedule a video shoot today, to receive a 10% discount

• Question 29:

  Which of the following is a social media optimization technique that can aid in search engine optimization?

  A. Creating as many posts as possible, regardless of user engagement.
  B. Make sure all social media posts link back to your company's Web site.
  C. Share content from third parties that will engage users.
  D. Filling out all social media profiles completely.
  D. Filling out all social media profiles completely.

• Question 30:

  A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

  A. Live streaming
  B. Business blog
  C. Micro blog
  D. Webinar
  C. Micro blog