Matthew and Ashely are trying to decide whether their company would benefit from having an instagram account. What is some of the demographic information they must consider in order to make this decision?
A. Marital status, customer income and brand loyalty
B. Age of their customers, customer income and gender
C. Geography, favorite activities and customer income
D. Gender, personality and geographic segment
Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.
What content should she create in order to have an impact across multiple social media platforms?
A. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team
B. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television
C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work
D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
A. Paid communication
B. Posted communication
C. Owned communication
D. Earned communication
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
A. Transivity
B. Structural equivalence
C. Reciprocity
D. Centrality
Which organization is likely to experience the highest impact of implementing an aggressive social media marketing campaign?
A. A large financial services company providing payroll processing
B. A car manufacturer that makes trucks, sedans and hybrids
C. A political campaign for mayor of a large city
D. A circus performance troupe that travels the country
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
A. Require users to accept a terms-of-use license and privacy policy before they can post any content
B. mail the users and request they show permission they are allowed to use the materials.
C. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
D. File a lawsuit against the users for posting copyrighted materials on his site.
What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?
A. Cost per click
B. Conversion attribution
C. Total revenue earned
D. Click-through rates
A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?
A. Offer free yarn skeins to first time posters.
B. Encourage the frequent posters to contribute more.
C. Cross post new projects from a quiters group.
D. Create instructional videos of previously posted projects.
Sarah works for a company that sells professional-wear clothing for women both online and in select retail stores She is conducting a SWOT analysis of the company's social media plan. Which of the following should she have completed first?
A. Development of a persona.
B. A social media audit and a list of social media goals.
C. Analysis of current user demographic segmentation.
D. A social media audit.
A small book publishing company wants to promote their titles through social media
Which strategy would best support them?
A. Post videos of interviews with published authors bundled with "buy now" social commerce options.
B. Offer low cost writing workshops scheduled as shareable events.
C. Auction signed copies of the books on retail shopping sites.
D. Cultivate a relationship with an online book club to share announcements and offer free books
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