CIW CIW Others Certification 1D0-623 Questions & Answers

• Question 51:

  A marketing team has received a report that identifies several target audiences. They develop a plan to

  offer new products to the audiences based on the data in the report.

  What stage of social media mining is this?

  A. Target data preprocessing

  B. Evaluation and interpretation

  C. Data transformation

  D. Data mining and patterning

  Correct Answer: A

• Question 52:

  You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

  A. Create compelling ads and promote well-received organic posts.

  B. Evaluate the click through rates to your Web site.

  C. Repeal the same posts over and over.

  D. Address posts to the entire platform audience.

  Correct Answer: A

• Question 53:

  During which stages of the social media strategy planning cycle should you perform social media optimization (SMO)?

  A. Define strategies, implement; monitor and adjust; listen and analyze

  B. Listen and analyze, identify the target audience, set goals, define strategies, implement, monitor and adjust

  C. Implement, monitor and adjust, listen and analyze.

  D. Implement, monitor and adjust.

  Correct Answer: B

• Question 54:

  Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information

  What would be the next area to improve?

  A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

  B. Provide training for all employees in the company regarding legal and regulatory compliance

  C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

  D. Implement regular reviews ofoutbound communications

  Correct Answer: C

• Question 55:

  David is the social media manager of a privately owned teenage sports club social media site. When an individual or organization signs up on the site, they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site.These policies provide

  Davids organization the ability to collect and use data about the user, such as their interests.Which of the following would be an inappropriate use of this information'?

  A. The owner of the site uses the contact information to sell them services from other companies he owns

  B. The social media marketing manager identifies users with similar sports interests and sends links of upcoming sports events and group activities

  C. The legal department sends notices to users who are using the site inappropriately, to stop these specific behaviors

  D. The social media community manager collects data to identify and measure user engagement and to locate influencers who can assist in building the community

  Correct Answer: A