A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?
A. Focus on analytic data from their current platforms to identify the customer preferences and demographics.
B. Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.
C. Start live streaming videos of exercise classes to encourage more people to join.
D. Hire an outside company to take over customer communications on current social media platforms.
Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?
A. The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.
B. The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.
C. The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.
D. An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.
Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team's social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?
A. Executive
B. Platform
C. Campaign
D. Community
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
A. executive buy-in.
B. market repositioning
C. return on engagement (ROE)
D. corporate reorganization
Which of the following is a social media optimization technique that can aid in search engine optimization?
A. Creating as many posts as possible, regardless of user engagement.
B. Make sure all social media posts link back to your company's Web site.
C. Share content from third parties that will engage users.
D. Filling out all social media profiles completely.
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?
A. Ignore the other sites because his primary audience does not participate on them.
B. Hire someone to create and maintain his online presence on other social media sites.
C. Create placeholder pages that redirect visitors to his Web site or other social media sites.
D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail
advertising, etc)
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
B. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
C. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
D. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
A. It creates a social character that is engaging the community.
B. So that followers from one platform will automatically become followers on another platform.
C. So that others can manage the accounts when someone leaves.
D. It improves brand recognition.
A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?
A. Multi source
B. Last social touch
C. Position based
D. Single source
An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.
A. Impression.
B. Reach
C. Exposure
D. Engagement
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