Salesforce Salesforce Certified Pardot Specialist PARDOT-SPECIALIST Questions & Answers

• Question 1:

  Identify the differences between default and custom roles.

  A. Default roles are includedwith Pardot

  B. Custom roles can be edited

  C. Default roles can be edited

  D. Default roles can be deleted

  E. Custom Roles can be created from scratch

  F. Custom roles can be created from a default role

  G. Default roles are included with Pardot

  Correct Answer: ACEF

  https://help.salesforce.com/articleView?id=pardot_users_custom_roles.htm

• Question 2:

  What information can you access on the Prospect List?

  A. Prospect's Name

  B. Prospect's Email Address

  C. Prospect's Title

  D. Prospect's Company

  E. Prospect's Grade

  F. Prospect's Score

  G. Date of when prospect converted from a visitor

  H. Date of prospect's last activity

  Correct Answer: ADEFH

• Question 3:

  What activities are completion actions available for?

  A. Custom Redirects

  B. Emails

  C. Forms

  D. Automation rules

  E. Files

  F. Page actions

  Correct Answer: ABCEF

  https://www.pardot.com/blog/completion-actions/

• Question 4:

  

  A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle.

  When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, ifan opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity.

  Should be removed from the Negotiations list, and added to the Closed won list.

  How could the marketer accomplish this?

  A. Completion Action

  B. Page Action

  C. Automation Rule

  D. Dynamic List

  Correct Answer: D

• Question 5:

  What is the main difference between automation rules and segmentation rules?

  A. Segmentation rules do not run retroactively

  B. Automation rules do run retroactively

  C. Automation rules run continuously, segmentation rules run once.

  D. Neither will "unmatch" prospects

  Correct Answer: C

• Question 6:

  A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.

  What would happen to the 100 prospects who previously matched the rule?

  A. The prospects will not unmatch the rule and no new actions will be applied.

  B. The actions will reapply to prospects who match the new rule criteria.

  C. The rule will unapply actions to prospects who no longer match the criteria.

  D. The prospects will be marked as unmatching the updated rule.

  Correct Answer: D

• Question 7:

  What would a hard bounce refer to on an email sending report?

  A. An email that is recognized, but returned to the sender because the recipient's mailbox is full.

  B. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

  C. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

  D. An email that permanently bounced back to the sender because the address is invalid.

  Correct Answer: D

• Question 8:

  LenoxSofthas a Pardot form titled ''Request a Demo" on their external website.

  Which Pardot report should they use to see how many views their form has received?

  A. Conversions Report

  B. Landing Page report

  C. Form Handler Report

  D. Form Report

  Correct Answer: B

• Question 9:

  LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect isa member of both the recipient list and the suppression list.

  In which scenario would a prospect be able to receive the emails in the program?

  A. The prospect is marked as optad out.

  B. The prospect is removed from the recipient list

  C. The prospect is removed from the suppression list

  D. The prospect is removed from both the suppression list and the recipient list.

  Correct Answer: C

• Question 10:

  LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

  Which two form field options should be enabled? Choose 2 answers

  A. Do not pre fill

  B. Always display even if previously completed

  C. Maintain the initial value upon subsequent form submissions

  D. Display other fields in this form based on the value ofthis field

  Correct Answer: BC