Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 161:

  LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.

  Which sequence of events would meet their goal?

  A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
  B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion. Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
  C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
  D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form
  C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

• Question 162:

  Which is true about Pardot API limits?

  A. No limits at all
  B. All editions have 10 000 API limit
  C. Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000
  D. Pardot Growth Edition: 25 000 Pardot Plus Edition: 50 000 Pardot Advanced Edition: 100 000
  C. Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000

• Question 163:

  A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?

  A. Primary - Campaign Source Attribution
  B. Einstein Attribution
  C. Account-to-Opportunity Matching
  D. First Touch Model
  C. Account-to-Opportunity Matching

• Question 164:

  LenoxSoft currently operates with two Pardot Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

  Once connected campaigns have been enabled, what approach should be recommended?

  A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
  B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
  C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
  D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
  B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign

• Question 165:

  What activities can be done in Pardot's engagement program? [Choose one answer]

  A. Trigger, action and rule
  B. Trigger, activity and rule
  C. Trigger, activity and check
  D. Trigger, listen and check
  A. Trigger, action and rule

• Question 166:

  LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified and Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified and Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?

  A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
  D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
  B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

• Question 167:

  When you go to View HTML code section at selected Form record you can only see the iframe tag

  A. True
  B. False
  A. True

• Question 168:

  How many Scoring Categories is it possible to create

  A. 25
  B. 100
  C. 15
  D. 50
  D. 50

• Question 169:

  How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

  A. Send using the form's completion actions.
  B. Send using an automation rule
  C. Use a dynamic list to use as a recipient list on an email send.
  D. Send using a segmentation rule.
  A. Send using the form's completion actions.

• Question 170:

  LenoxSoft hosts content in Pardot and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.

  Which two strategies for gating content should ensure real prospects are the ones accessing the content?

  Choose 2 answers

  A. Prospects with invalid emails are sent an autoresponder requesting email verification.
  B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
  C. Using the data format drop-down, set the email validation option at the form level.
  D. Send the content via an autoresponder email with a link to download the content.
  A. Prospects with invalid emails are sent an autoresponder requesting email verification.
  C. Using the data format drop-down, set the email validation option at the form level.