Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 1:

  LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

  A. Einstein Lead Score
  B. Einstein Campaign Insights
  C. Pardot Business Units
  D. Einstein Behavior Scoring
  B. Einstein Campaign Insights

• Question 2:

  LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Pardot to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?

  A. Monitor no of visitors, social post enagements and natural search reports month over month
  B. Monitor no of visitors, form conversion and email click-through rate reports month over month
  C. Monitor no of prospects, social post enagements and paid search reports month over month
  D. Monitor no of prospects, form submission and email open rate reports month over month
  A. Monitor no of visitors, social post enagements and natural search reports month over month

• Question 3:

  Monthly cost of Salesforce Engage is

  A. 50$
  B. 100$
  C. It's always free
  D. 15$
  A. 50$

• Question 4:

  You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?

  A. Create a form and enable progressive profiling
  B. Create a form handler and enable progressive profiling
  C. Create a form handler for each white paper
  D. Create a form per white paper and enable progressive profiling
  D. Create a form per white paper and enable progressive profiling

• Question 5:

  A company uses multiple Pardot business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?

  A. The app will create unique datasets for each business unit.
  B. There is an option to create a unique app for each business unit or one joined app for all business units.
  C. Each business unit can only have one associated B2B Marketing Analytics app.
  D. Each dashboard will have an option to filter by business unit.
  C. Each business unit can only have one associated B2B Marketing Analytics app.

• Question 6:

  LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation for this experience?

  A. The campaign is not a connected campaign so the data is not syncing.
  B. The Pardot users do not have the Pardot permission set and cannot see the data.
  C. The engagement with those assets happened before the fields were added to the page layouts.
  D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
  A. The campaign is not a connected campaign so the data is not syncing.

• Question 7:

  Why should a company assign prospects in Pardot via Salesforce active assignment rules instead of using other Pardot assignment actions?

  A. The ability to allow Salesforce to overwrite an assigned user in Pardot
  B. The ability to use existing complex Salesforce lead routing processes
  C. The ability to assign prospects via automation instead of manually
  D. The ability to assign prospects based on specific criteria being met
  D. The ability to assign prospects based on specific criteria being met

• Question 8:

  LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list. What could have prevented this prospect from receiving the list email?

  A. The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.
  B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.
  C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
  D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
  D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

• Question 9:

  LenoxSoft is using three Pardot Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit. What should be configured in order to meet this requirement?

  A. Marketing data sharing rules on contact roles
  B. Marketing data sharing rules on accounts
  C. Marketing data sharing rules on opportunities
  D. Marketing data sharing rules on prospects
  C. Marketing data sharing rules on opportunities

• Question 10:

  Which actions can be achieved with completion actions? [Choose three answers]

  A. Assign to queue
  B. Notify account owner
  C. Set profile
  D. Increment prospect field value
  A. Assign to queue
  C. Set profile
  D. Increment prospect field value