Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 131:

  LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions. Which default user role should be copied in order to maintain these permissions?

  A. Sales
  B. Marketing
  C. Administrator
  D. Sales Manager
  B. Marketing

• Question 132:

  LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Pardot or set up any custom fields in Pardot. What should their first step in Pardot?

  A. Import .CSV file containing custom field data into Pardot.
  B. Manually create and map custom fields in Pardot.
  C. Import leads and contacts from Salesforce into Pardot.
  D. Enable custom field creation via the Salesforce Connector.
  B. Manually create and map custom fields in Pardot.

• Question 133:

  With Pardot, what is the recommended way to measure the success of an email campaign?

  A. Click Through rate
  B. Email Complain Rate
  C. HTML Open Rate
  D. Spam complaints.
  A. Click Through rate

• Question 134:

  Lenoxsoft has a product line that is business to consumer. They use the Lead object, but the Contact and Account objects are combined. The Pardot Administrator wants to enable person accounts and understand how this configuration affects the syncing from Pardot to Salesforce. Given default Pardot and Salesforce syncing behavior, which statement is correct when Person Account are enabled?

  A. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with contact and account.
  B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.
  C. The Salesforce contact level and account level fields will only sync with prospect fields in Pardot.
  D. The Salesforce person account record will only sync with the prospect record in Pardot.
  B. Pardot will create a lead record in Salesforce, and when the lead is converted, Pardot will sync with the person account.

• Question 135:

  LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?

  A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
  B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".
  C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.
  D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".
  C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

• Question 136:

  LenoxSoft's Pardot administrator cannot see an email template that was created and marked for use for Engagement Programs while building a "send email" action in a nurture program. What would explain this experience?

  A. The administrator has not published the Email Template from a draft.
  B. The administrator does not have folder permissions to the email template folder.
  C. The administrator does not have folder permissions to the Engagement Program.
  D. The administrator has not selected a sender for the Email Template.
  C. The administrator does not have folder permissions to the Engagement Program.

• Question 137:

  Which one is Pardot Video Connector

  A. YouTube
  B. Wistia
  C. Vimeo
  D. Dailymotion
  B. Wistia

• Question 138:

  What is the purpose of creating a Tracker subdomain? [Choose one answer]

  A. To allow emails to be sent from your domain
  B. To host all Pardot landing pages and forms on your website
  C. To give a seamless transition between pages and form that you host and your Pardot hosted assets.
  D. All of the above
  C. To give a seamless transition between pages and form that you host and your Pardot hosted assets.

• Question 139:

  The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in

  Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.

  All new leads from the event should be evenly distributed to their Chicago Sales User Group.

  What would be the optimal sequence to meet these requirements?

  A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
  B. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
  C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
  B. A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Pardot form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"

• Question 140:

  Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

  A. Create the Pardot custom object on the prospect level before the prospect Account level
  B. Configure the Salesforce custom object to relate to th< account, lead, or contact
  C. Adjust the sync behavior on the pardot custom object to use the Salesforce value
  D. Perform a full Pardot database sync, prior to creating the Salesforce custom object
  B. Configure the Salesforce custom object to relate to th< account, lead, or contact