Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 111:

  LenoxSoft's corporate marketing team has Pardot users who are users in all of their five Pardot Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

  How would user A accomplish this?

  A. Instruct the user in the European BU to take a screenshot and email it to them to review.
  B. Use the BU switcher in the North America BU to switch to Europe.
  C. Create a custom user role in the European BU with access to the folder the program is in.
  D. Log out of the North American BU and log into the European BU to review the program.
  B. Use the BU switcher in the North America BU to switch to Europe.

• Question 112:

  LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

  What process would accomplish this in Pardot?

  A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  B. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  C. Pardot custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Pardot prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  B. Pardot custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

• Question 113:

  LenoxSoft would like to send out non-marketing emails to certain prospects who have opted-out. From their previous experience working with Pardot at another company, they know that it is a simple process to 'Enable Operational Email Sending1 for their account. They have a tight deadline, and they need you to grant them access over the phone.

  Which of the following would be the appropriate course of action to take?

  A. Notify LenoxSoft that sending non-marketing emails to opted-out prospects is in violation of US CAN-SPAM laws.
  B. After being given their consent, go into their Pardot account settings and enable operational emails sending.
  C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.
  D. Inform LenoxSoft that you would require written confirmation that they intend to use this feature for non marketing purposes prior to enabling the setting for them.
  C. Inform LenoxSoft that they need to contact the Client Advocate Team and to mention in their request to enable operational email sending that it is for non-marketing purposes.

• Question 114:

  Select Assets that allow to Adjust prospects score

  A. Automation Rules
  B. Segmentation Rules
  C. PI Completion Actions
  D. Engagement Programs
  E. Tables
  A. Automation Rules
  C. PI Completion Actions
  D. Engagement Programs

• Question 115:

  There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

  A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
  D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

• Question 116:

  Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing

  Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements:

  Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign.

  Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

  A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
  B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign
  C. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
  D. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign
  A. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
  B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

• Question 117:

  "What record page layouts can the Send Engage Email button be added to?

  A. Opportunity
  B. Case
  C. Contract
  D. User
  A. Opportunity

• Question 118:

  A customer has a CSV file of existing leads and contacts they want to import into Pardot as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Pardot are linked to specific lead and contact records in Salesforce. Their Pardot account allows multiple prospects with the same email address.

  What import method should be recommended?

  A. Match records by CRM ID
  B. Match records by Account ID
  C. Match records by fuzzy match rules
  D. Q Match records by email address
  A. Match records by CRM ID

• Question 119:

  When connecting Pardot for the first time to Salesforce, what is required before records will begin syncing?

  A. Salesforce B2B Integration user must be created.
  B. User sync must be enabled in Pardot.
  C. The Salesforce connector must be unpaused.
  D. Salesforce fields must be synced to Pardot fields.
  C. The Salesforce connector must be unpaused.

• Question 120:

  LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following:

  1.

  Adds/Removes prospects to the engagement studio based on renewal status

  2.

  Sends a series of emails to renew their subscription

  3.

  Gives sales continuous insights to prospect engagement

  Based on the above criteria what would you recommend to LenoxSoft?

  A. Build automation rules add criteria as Contact as blank add action as notify assigned user
  B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
  C. Build dynamic list add criteria as Contact as blank add action as notify assigned user
  D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user
  C. Build dynamic list add criteria as Contact as blank add action as notify assigned user