Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 101:

  LenoxSoft has a training portal for customers. A Pardot page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements.

  1.

  Prospects with no Engagement custom field value should be added to the Training Engagement Program

  2.

  If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

  A. Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if:: Add to List
  B. Create a dynamic list with the criteria :: Webinar:: Successful and Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement::blank:: Action if:: Add to List
  C. Create a completion action with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement::blank :: Action if:: Add to List Create a segmentation rule with the criteria :: Webinar:: Successful and Custom Prospect custom field :: engagement:: engaged :: Action of:: Remove from list
  D. Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field [Engagement] is engaged | Remove from list
  B. Create a dynamic list with the criteria :: Webinar:: Successful and Custom Prospect custom field:: engagement:: engaged :: Action of:: Remove from list Create an automation rule with the criteria :: Prospect custom field : engagement::blank:: Action if:: Add to List

• Question 102:

  How long can it take for Custom Object in Pardot to sync with Salesforce

  A. 10 minutes
  B. 2 minutes, because that's the frequency of Pardot looking for changes in Salesforce
  C. 1 hour
  D. 4 hours
  D. 4 hours

• Question 103:

  What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

  A. Kiosk/Data Entry Mode
  B. ReCAPTCHA
  C. "Not you?" Link
  D. Progressive Profiling
  A. Kiosk/Data Entry Mode

• Question 104:

  How could the prospect field `Pardot Hard Bounce' be updated so a prospect becomes mailable?

  A. Update the "Opt Out" field on the prospect record
  B. Remove the value in the `Pardot Hard Bounce' field
  C. Change the email address to a valid email address
  D. Clear the "Do Not Email" field on the prospect record
  D. Clear the "Do Not Email" field on the prospect record

• Question 105:

  LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2

  A. The date LenoxSoft last compared data between the email provider and Salesforce
  B. How many emails a month were sent from the current email provider
  C. When was the last time a prospect was emailed in their current email provider.
  D. Identify the currently mailable and unmailable prospects in their current email provider.
  C. When was the last time a prospect was emailed in their current email provider.
  D. Identify the currently mailable and unmailable prospects in their current email provider.

• Question 106:

  LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot and SFDC would you use?

  A. Pardot Engagement Program
  B. Salesforce Queue
  C. Pardot Automation Rule
  D. Pardot Static List
  E. Pardot Marketing Campaign
  A. Pardot Engagement Program
  D. Pardot Static List
  E. Pardot Marketing Campaign

• Question 107:

  A Pardot administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  A. Campaign send limits
  B. A link to Salesforce Engage training resources
  C. A link to assign licenses and permission sets
  D. A link to download Engage Alerts for Mac
  B. A link to Salesforce Engage training resources
  D. A link to download Engage Alerts for Mac

• Question 108:

  Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.

  How should the data be imported?

  A. Import all prospect data and create a suppression list.
  B. Import only the list of mailable prospects in Pardot.
  C. Import unavailable prospects in Pardot; perform permission pass.
  D. Import unmailable prospects in Pardot; mark as global opt-out.
  D. Import unmailable prospects in Pardot; mark as global opt-out.

• Question 109:

  How many Social Posting Connectors is it possible to create

  A. You can create as many Social Posting connectors as you want
  B. One each type
  C. Many but only one type
  D. You can't use any Social Posting connector
  A. You can create as many Social Posting connectors as you want

• Question 110:

  LenoxSoft is launching a new customer newsletter and wants to ensure prospects who receive their product launch announcements are able to express interest in opting in to receive the newsletter as well. Which feature should meet their needs?

  A. Salesforce Engage and CRM Visible List
  B. Static Public List and Automation Rule
  C. Email Preference Center and Static Public List
  D. Email Preference Center and Dynamic Public List
  C. Email Preference Center and Static Public List