Salesforce PARDOT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce PARDOT-CONSULTANT Online Questions & Answers

• Question 91:

  An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?

  A. Set the intern up in the Default 'Marketing' User Role
  B. Set the intern up in the Default 'Marketing Intern' User Role
  C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
  D. Create a Custom User Role with only the options to 'view' and 'edit' lists and 'view' emails selected
  C. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected

• Question 92:

  A Pardot customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Pardot form on their Pardot landing page using this layout template, the form doesn't appear.

  What could be the issue?

  A. The landing page on a browser with the cookies cleared was not tested.
  B. The same layout template on both the form and the landing page was not used.
  C. The %%content%% variable tag in the layout template code was missing.
  D. The form HTML embed code in the layout template code was not used.
  C. The %%content%% variable tag in the layout template code was missing.

• Question 93:

  When mapping fields between Pardot and Salesforce how can you control the synchronization? [Choose one answer]

  A. Use Salesforce's value
  B. Use Pardot's value
  C. Use the most recently updated record
  D. All of the above
  D. All of the above

• Question 94:

  LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

  A. Enable two-click unsubscribe in Pardot.
  B. Move the unsubscribe link to the header of the email instead of the footer.
  C. Immediately send prospects the resubscribe email template.
  D. Apply a tag to the unsubscribe link so scanners ignore it.
  B. Move the unsubscribe link to the header of the email instead of the footer.

• Question 95:

  LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

  A. Send the least targeted content first, followed by more targeted content
  B. Send five emails exactly seven days apart, without any following steps
  C. Send emails using dynamic content based on prospect account fields
  D. Send highly targeted content first, followed by less targeted content
  C. Send emails using dynamic content based on prospect account fields

• Question 96:

  What is true about grading? [Choose two answers]

  A. A prospect can be associated to multiple profiles.
  B. You cannot change the default profile criteria
  C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
  D. All prospects start with a grade of D.
  C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
  D. All prospects start with a grade of D.

• Question 97:

  Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email.

  Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

  A. Create a completion action based on the Lead Status field value.
  B. Create a dynamic list based on the Lead Status field value
  C. Create an automation rule based on the Lead Status field value
  D. Create a segmentation rule based on the Lead Status field value
  B. Create a dynamic list based on the Lead Status field value

• Question 98:

  LenoxSoft offers two distinct product lines, each with its own sales team. Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

  A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
  B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
  C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
  D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
  D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

• Question 99:

  Which objects are synched between Pardot and Salesforce? [Choose two answers]

  A. Account
  B. Opportunity
  C. Case
  D. Order
  A. Account
  B. Opportunity

• Question 100:

  You have been asked to create a form that gathers information from prospects. This information should be available in Pardot as well as a custom build community site. How would you achieve this?

  A. Create a website form that integrates with a Pardot form handler, details are submitted to the community site using Pardot API.
  B. Create a website form that submits the details to the community site and integrate it with a Pardot form handler.
  C. Create a Pardot form and via an automation rule submit the details to the community site.
  D. Create a Pardot form and via completion actions submit the details to the community site.
  B. Create a website form that submits the details to the community site and integrate it with a Pardot form handler.