Marketo Marketo Certified Expert MCE Questions & Answers

• Question 71:

  Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

  A. Add a new My Token to the program called {{my.webinar URL}}

  B. Create a smart campaign using the Fills Out Form trigger

  C. Create a smart campaign using the Send Alert flow step

  D. Change the form settings to operational

  E. Create an email that includes the {{member.webinar URL}} token

  F. Change the email settings to operational

  G. Create an email that includes the {{webinar.link URL}} token

  Correct Answer: BEF

  Reference: https://nation.marketo.com/t5/Product-Discussions/How-To-Lock-Down-Event-Registration-Form-To-Limit-Registration/td-p/198765

• Question 72:

  The marketing department of a technology company believes the use of "Servers" in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized. Given the screenshot:

  

  In which component of the Control Panel will the schedule for the email be set?

  A. Add A/B Test

  B. Schedule

  C. New Email

  D. Edit Smart List

  Correct Answer: C

  Reference: https://gosolomon.com/mce-study-guide-program-fundamentals/

• Question 73:

  On a People Performance report, how is timeframe restricted?

  A. Date of Activity

  B. Both a and c

  C. Sent Date

  D. Created Date

  Correct Answer: C

  Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Performance-based-on-a-Specific-Time-Frame/td-p/102036

• Question 74:

  HOTSPOT

  Match each Webinar Program Status with its effect on the webinar provider or Marketo.

  Answer options may be used more than once or not at all.

  Hot Area:

  

  Correct Answer:

  

• Question 75:

  HOTSPOT

  A company has never done lead scoring before and wants to build a scoring model.

  Match each stakeholder to the most appropriate type of insight the stakeholder can provide during model development.

  Answer options may be used more than once or not at all.

  Hot Area:

  

  Correct Answer: