Marketo Marketo Certified Expert MCE Questions & Answers

• Question 61:

  Which type of leads will receive a non-operational email?

  A. Marketable leads

  B. Marketing suspended leads

  C. Blacklisted leads

  D. Unsubscribed leads

  Correct Answer: D

  Reference: https://nation.marketo.com/t5/Product-Documents/How-Does-Marketo-Decide-Whether-a-Person-Receives-Email-or-Not/ta-p/250309

• Question 62:

  What is required if a marketing manager wants to send one email to two segments, but the header image will be different for each segment?

  A. System tokens

  B. Smart lists

  C. An approved snippet

  D. An approved segmentation

  Correct Answer: C

• Question 63:

  By completing a form on the website, a lead is indicating interest in exploring the company products and solutions and is deemed sales ready. How can this be communicated to sales?

  A. Use a Trigger Campaign to Send Alert

  B. Use a Trigger Campaign to Send Email

  C. Create a Lead Performance report for sales

  D. Change the Lead Score for the lead

  Correct Answer: D

• Question 64:

  In the Smart List for a Smart Campaign, there are two triggers and one filter, and the rule logic is set to ALL:

  

  Which logic will apply for a lead to qualify for this Smart Campaign?

  A. The lead must fill out the selected form, and visit the selected web page, and have an industry of "Marketing".

  B. The lead must have an industry of "Marketing" and either fill out the selected form or visit the selected web page.

  C. The lead must fill out the selected form, or visit the selected web page, or have an industry of "Marketing".

  D. The lead must have an industry of "Marketing" or both fill out the selected form and visit the selected web page.

  Correct Answer: D

  Reference: https://nation.marketo.com/t5/Product-Discussions/Using-Filter-Trigger-in-Smart-List/m-p/88218

• Question 65:

  Which two asset types can be used in an engagement program stream? (Choose two.)

  A. Program

  B. Report

  C. Email

  D. Landing page

  E. Social button

  Correct Answer: AC

  Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Engagement+Programs

• Question 66:

  A marketer's CRM requires that States be entered as a 2-digit abbreviation. The marketer wants to display full state names in the form picklists. How should this be done?

  A. Use Mark Input to display the abbreviation while storing the full state

  B. Store the full state in "Stored Value" and the abbreviation in "Display Value" on the form field settings

  C. Store the full state in "Display Value" and the abbreviation in "Stored Value" on the form field settings

  D. Use Mark Input to display the full state value while storing the abbreviation

  Correct Answer: B

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Admin-Operational/ba-p/242936?comment=34298

• Question 67:

  Which feature of Marketo requires an approval segmentation prior to it being functional?

  A. Custom Snippets

  B. Dynamic Content

  C. System Tokens

  D. Program Cloning

  Correct Answer: B

  Reference: https://docs.marketo.com/display/public/DOCS/Understanding+Dynamic+Content

• Question 68:

  Where is the setting to enable Progressive Profiling when designing a form found?

  A. Form Settings > Settings

  B. Admin functions

  C. Field Details

  D. Form Settings > Themes

  Correct Answer: A

  Reference: https://docs.marketo.com/display/public/DOCS/Configure+Form+Progressive+Profiling

• Question 69:

  A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

  What is the correct order in the Smart Campaign flow setup?

  A. Send Alert > Wait 30 Minutes > Send Email

  B. Send Email > Wait 30 Minutes > Send Alert

  C. Send Alert > Wait 30 Minutes > Send Alert

  D. Send Email > Wait 30 Minutes > Send Email

  Correct Answer: B

  Reference: https://docs.marketo.com/display/public/DOCS/Email+Auto-Response

• Question 70:

  The email marketing manager wants to reset the score for all leads who have been unengaged. Which value in the CHANGE SCORE Flow Step will reset the leads' score?

  A. -100

  B. {{System.Reset}}

  C. Reset

  D. = 0

  Correct Answer: D

  Reference: https://nation.marketo.com/t5/Product-Discussions/Change-Score-Flow-vs-Change-Data-Value-Lead-Score/m-p/190403