Marketo Marketo Certified Expert MCE Questions & Answers

• Question 51:

  What is one difference between segmentations and smart lists?

  A. A lead can exist in multiple segmentations but not in multiple smart lists.

  B. Segmentations can be used to create dynamic content while smart lists cannot.

  C. Smart lists can be used as a filter option when creating an email program while segmentations cannot.

  D. Smart lists can be used in smart campaigns while segmentations cannot.

  Correct Answer: B

  Reference: https://gosolomon.com/mce-study-guide-targeting-personalization/

• Question 52:

  Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

  

  Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo. Which modifications must Michael make to the smart campaigns to achieve this?

  A. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.

  B. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

  C. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.

  D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

  Correct Answer: D

• Question 53:

  A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address. What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

  A. Include an Unsubscribe link in all marketing emails

  B. Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

  C. Suppress all non-US respondents

  D. Create the processes to abide by a country's SPAM laws

  Correct Answer: B

• Question 54:

  A marketer has a global form that is used on five white-paper landing pages.

  How can the marketer determine which leads filled out the form on a specific landing page?

  A. Create a Landing Page Performance Report

  B. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"

  C. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"

  D. Create a form submission list in the Design Studio

  Correct Answer: C

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics-Reporting/bc-p/242885

• Question 55:

  What are the components of an Engagement Program Dashboard? (Choose three.)

  A. Engagement Over Time

  B. Clicks

  C. Pending sends

  D. Engagement Score

  E. Highest Engagement

  F. Membership ROI

  Correct Answer: ADE

  Reference: https://docs.marketo.com/display/public/DOCS/The+Engagement+Dashboard

• Question 56:

  Given the Active Lead Model program:

  

  From where are the tokens inherited?

  A. Behavioral Scoring folder

  B. Lead Scoring folder

  C. z_Archive folder

  D. Active Lead Scoring Model program

  Correct Answer: B

  Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Targeting-Personalization/bc-p/243024

• Question 57:

  What is the difference between hard bounces and soft bounces?

  A. A hard bounce happens when an email is rejected by a spam filter; a soft bounce means an email address is invalid.

  B. A hard bounce renders a lead email address invalid; a soft bounce gets automatically resolved within a few days.

  C. A soft bounce renders a lead email address invalid; a hard bounce gets automatically resolved within a few days.

  D. A soft bounce happens when an email is rejected by a spam filter; a hard bounce means an email address is invalid.

  Correct Answer: B

  Reference: https://docs.marketo.com/display/public/DOCS/Hard+and+Soft+Bounces+in+Email

• Question 58:

  Which two statements differentiate smart lists from segmentations? (Choose two.)

  A. A lead can exist in multiple segments within the same segmentation.

  B. Smart lists can only generate information on the lead for the past 90 days.

  C. A lead can exist in multiple smart lists.

  D. Snippets can be dynamically changed based on segmentation.

  E. Snippets are created from smart lists.

  Correct Answer: CD

• Question 59:

  Which type of email can be sent without an unsubscribe link at the bottom?

  A. A monthly newsletter for clients

  B. An ongoing nurture for prospects

  C. An autoresponder for a webinar registration

  D. A trade show invitation for past attendees

  Correct Answer: C

• Question 60:

  Which form option is needed to use advanced thank you pages?

  A. External URL

  B. Form defined

  C. None

  D. Another available landing page

  Correct Answer: A

  Reference: https://nation.marketo.com/t5/Product-Discussions/How-To-Handle-Multiple-External-Thank-You-Pages-From-a-Single/td-p/36856