A marketing director is asked to email leads to invite them to a company event. Which of following Program Channel Type should be used to register leads and host the event onsite?
A. Email Blast
B. Webinar Channel
C. Roadshow Channel
D. Tradeshow Channel
A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company's pricing page. Which rule logic should be used when setting up the Smart List?
A. Use ALL filters
B. Use ANY filters
C. Use Advanced filters
D. Use Basic filters
If you want to view a list of companies of the people who have visited your website during a certain time period, which report should you create?
A. Web Page Activity Report
B. Company Web Activity Report
C. Landing Page Performance Report
D. Company Performance Report
An engagement program has a group of leads that a marketer no longer wants to send emails. Removing leads from the program also causes which data to be removed?
A. Email performance
B. Changes to the engagement program cadence
C. Lead score
D. Contribution to the engagement score
Given the following message to the sales team:
"John Smith filled out form "Chicago Tradeshow" on October 11, 2013"
Which three types of tokens are most efficient to create this message on an alert? (Choose three.)
A. System token
B. Trigger token
C. Company token
D. Email script token
E. Member token
F. Lead token
A marketer wants the country field values in a database to be standardized. What can a marketer do to achieve this?
A. Use a Smart Campaign to update non-standard values
B. Create a new custom field
C. Assign a default value to all new leads
D. Create static lists for each country
Which three token types can be used to insert a date into an email? (Choose three.)
A. Rich Text
B. Date
C. Calendar File
D. Number
E. Text
F. Score
By using tokens in an email, a marketer wants to make an email more relevant to a list of 253 recipients from different organizations. What is an incorrect use of tokens in this situation?
A. Lead token for a Custom Field value
B. System token for the Unsubscribe Link
C. My token for a lead's Company Name
D. System token for the Web View Link
What is the purpose of a default value in a token?
A. To display values like current Date/Time
B. To show a value if a lead's referenced field is empty
C. To refer to the name or description of a program
D. To create custom variables at the Campaign Folder or Program level
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program. What will occur?
A. The report will identify the first program status as a success and calculate based on that.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate based on that.
D. The report will return an error for cost per success.
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