Marketo Marketo Certified Expert MCE Questions & Answers

• Question 21:

  An organization has a lead scoring program that uses tokens. During an analysis of the scoring model, it is discovered that website activities are being scored far too high. Where can the scores be adjusted?

  A. Setup

  B. Email Script

  C. Smart List

  D. My Tokens

  Correct Answer: A

  Reference: https://nation.marketo.com/t5/Product-Discussions/Example-Lead-Scoring-Programs/td-p/128792

• Question 22:

  The email marketing manager receives an alert that a lead has unsubscribed. The marketing manager wants to reset the lead's score to 0.

  In which two ways can this be done? (Choose two.)

  A. Set up a list called "reset leads score to 0" and add the lead to that list.

  B. Do nothing because unsubscribing automatically resets the score to "0".

  C. Mark the lead as marketing suspended because that will automatically change the score to "0".

  D. Set up a batch smart campaign with a flow action step to change the score to "0".

  E. Change the score manually to 0 on the Lead Details page.

  Correct Answer: DE

• Question 23:

  Given the webinar program statuses below, which of the statements is true?

  

  A. Once members are marked as "Attended", they cannot move to "Attended On-demand".

  B. Once members are marked as "Attended", they cannot move to "No Show".

  C. Once members are marked as "Registered", they cannot move to "Waitlisted".

  D. Once members are marked as "Registered", they cannot move to "Invited".

  Correct Answer: A

• Question 24:

  A marketing manager needs to create a program to use when gating content on the company website.

  Which two channel type combinations are appropriate for this activity? (Choose two.)

  A. An Engagement program with channel Content

  B. An Email program with channel Gated Content

  C. A Default program with channel Email

  D. A Default program with channel Gated Content

  E. A Default program with channel Web Form

  Correct Answer: AC

• Question 25:

  What should be used to make program acquisition automatic?

  A. Local landing page

  B. Global form

  C. Global landing page

  D. Hidden form fields

  Correct Answer: A

• Question 26:

  The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

  Who receives the new content at the next cast?

  A. All leads in the program with an engagement score higher than 5.

  B. All leads who have not exhausted content in the entire program.

  C. All leads who have exhausted content in the entire program.

  D. All leads who are in the first stream of the program.

  Correct Answer: C

  Reference: https://nation.marketo.com/t5/Product-Discussions/What-happens-to-exhausted-leads-when-new-content-is-added/td-p/57316

• Question 27:

  Which field should a marketer use to pause emailing to a lead?

  A. Email Suspended

  B. Unsubscribed

  C. Marketing Suspended

  D. Blacklisted

  Correct Answer: C

  Reference: https://nation.marketo.com/t5/Product-Discussions/What-is-the-best-way-to-rest-leads-or-suspend-communication/m-p/122917

• Question 28:

  Which type of score should sales look at to identify purchasing authority?

  A. Demographic

  B. Engagement

  C. Account

  D. Behavioral

  Correct Answer: A

  Reference: https://go.marketo.com/rs/561-HYG-937/images/Marketo-Lead-Scoring.pdf

• Question 29:

  A marketer wants to have a form in a pop-up window on the company website. How can the marketer accomplish this?

  A. Choose Lightbox as the embed code type

  B. Design a landing page that gives the visual effect of a pop up window

  C. Change the form type to Lightbox under form settings

  D. Create a New RTP Dialog Web Campaign

  Correct Answer: A

  Reference: https://nation.marketo.com/t5/Product-Discussions/Website-Pop-Ups/m-p/59328

• Question 30:

  Which two behaviors can be tracked with Munchkin code? (Choose two.)

  A. Web page visits

  B. Web page clicks

  C. Social media activity

  D. Web page bookmarks

  E. Average time spent on site

  Correct Answer: AE

  Reference: https://docs.marketo.com/display/public/DOCS/Add+Munchkin+Tracking+Code+to+Your+Website