What needs to be done to track the success of programs using a custom channel?
A. Ensure forms are local to the program
B. Upload the list of attendees to a list in the program
C. Ensure that program statuses are being updated
D. Include a "Responded" program status
A marketer is creating an autoresponder email to send a link to a piece of content. What is an incorrect use of a token?
A. A text token for the link to a displayed image
B. A text token for the link to the content
C. A lead token for the lead's first name
D. A styled rich text token for the subject line.
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total. Which modification excludes these populations from the report?
A. Custom Columns in the Smart List tab
B. "Lead Created At" in the Setup tab
C. "Group Leads by" in the Setup tab
D. Exclusionary filters in the Smart List tab
A lead is deemed sales ready.
What is an appropriate method to communicate this to sales?
A. Update lead acquisition program
B. Send the lead an alert
C. Update lead status
D. Marketing suspend the lead
A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type. Which form property should be edited?
A. Mask Input
B. Visibility Rules
C. Validation Message
D. Field Type
The following token is added to the text of an email: {{lead.First Name:default=there}}. What is the purpose of the text ":default=there"?
A. To avoid an error message from showing if the field Company is empty
B. To display "there" in the email if the field First Name is empty
C. To avoid an error message from showing if the field First Name is empty
D. To populate the first name field with "there" if the field First Name is empty
In which two ways can a marketer avoid a spamtrap? (Choose two.)
A. Establish a direct Opt-in process for all leads
B. Email leads who have been inactive for more than 6 months
C. Purge the database of inactive leads
D. Purchase lists from data vendors
A marketer wants to identify duplicate leads using the person's full name instead of email address. How can the marketer accomplish this task?
A. Adjust the duplicate System Smart List filter value to Full Name
B. Create a Smart List using the Full Name filter and the duplicate constraint
C. Edit duplicate identification settings in the Admin panel
D. Create a segment using Full Name
A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed. How can the URL of the landing page be changed?
A. URL Tools > Edit URL Settings
B. Landing Page Editor > Change URL
C. URL Builder > SEO URL
D. Rename URL > SEO link
A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails. What is required to begin sending emails?
A. Stream cadence must be set.
B. Engagement score must be turned on.
C. The engagement program stream must be activated.
D. Archived content must be shown.
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