Marketo Marketo Certified Expert MCE Questions & Answers

• Question 31:

  What is the reporting impact of selecting an acquisition program when importing a list?

  A. The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

  B. The acquisition program is required to show program success in the List Performance report.

  C. The acquisition program is required to show the number and percent of new names in the Program Performance report.

  D. Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

  Correct Answer: C

• Question 32:

  A Marketo administrator wants to test the inclusion of the word "budget" in an email's subject line within an email send program. Which two settings must be configured for this test? (Choose two.)

  A. Sample size

  B. Champion/Challenger

  C. Segment size

  D. Dynamic content

  E. Winning criteria

  Correct Answer: CD

• Question 33:

  What form field type can be used to capture URL parameters?

  A. Input Masking Fields

  B. Hidden Form Fields

  C. Dynamic Form Fields

  D. Anonymous Form Fields

  Correct Answer: B

  Reference: https://docs.marketo.com/display/public/DOCS/Set+a+Hidden+Form+Field+Value

• Question 34:

  A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets. What needs to be built before the snippets can be used?

  A. Email templates

  B. Tokens

  C. Segmentation

  D. Smart Lists

  Correct Answer: A

  Reference: https://nation.marketo.com/t5/Product-Discussions/Email-Footer-vs-Admin-Footer/m-p/153208

• Question 35:

  The communication limits for your Marketo instance are as follows:

  

  Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both nonoperational.

  Which statement is true?

  A. Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

  B. Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

  C. Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

  D. Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

  Correct Answer: B

• Question 36:

  A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs. How is the acquisition program assigned to a lead?

  A. A lead needs to be sent to a CRM to receive an acquisition program.

  B. A lead fills out a form on a landing page in the program.

  C. A lead is added to the CRM and synced to Marketo.

  D. Admin Acquisition Program is automatically assigned to new leads.

  Correct Answer: A

• Question 37:

  What is a reason to include a text version with an HTML one when sending an email?

  A. Including a text version makes it more likely for people to click.

  B. Text emails have higher delivery rates than HTML.

  C. Text emails offer a better user experience than HTML.

  D. Some email clients can only receive text emails.

  Correct Answer: D

• Question 38:

  A marketing director is asked to email leads to invite them to a company event.

  Which Program Channel Type should be used to register leads and host the event onsite?

  A. Tradeshow Channel

  B. Email Blast

  C. Roadshow Channel

  D. Webinar Channel

  Correct Answer: B

• Question 39:

  A marketer wants to create a Program Performance Report that shows the performance for all programs targeting a certain geographic region. What would be the best way to accomplish this?

  A. Add a custom column to the Program Performance Report.

  B. Use a custom tag as a filter on the setup tab of the Program Performance Report.

  C. Use a filter on the smart list of the Program Performance Report.

  D. Use the drill down feature of the Program Performance Report.

  Correct Answer: B

• Question 40:

  A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

  

  Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

  A. The attribute `Topics of Interest' will be updated. `Region' and `Profile Type' won't get an update.

  B. All attributes will be updated.

  C. The attribute `Region' will be updated. `Profile Type' and `Topics of Interest' won't get an update.

  D. The attribute `Profile Type' will be updated. `Region' and `Topics of Interest' won't get an update.

  Correct Answer: D