Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 401:

  Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a 'thank you' email the first time they show up in the file drop.

  How should Journey Builder be configured to meet this requirement?

  A. Configure Journey Settings to 'allow no re-entry.'
  B. Configure Journey Email Send to dedupe on email address.
  C. Configure Journey Entry Event to 'allow no re-entry.'
  A. Configure Journey Settings to 'allow no re-entry.'

• Question 402:

  A 15-person management team wants to review test emails in Content Builder prior to live deployment based on content that is personalized for them but is clearly noted as a test email.

  How should a marketer accomplish this task without compromising the email content?

  or

  What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?

  A. Create a list composed of the management team, prepend Test" to the Subject, and use the Send Flow to send the email to the list.
  B. Find each individual with Subscriber Preview and Test Send to each individual Recipient.
  C. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email.
  D. Create a Test data extension composed of the management team and Test Send to the Test data extension.
  D. Create a Test data extension composed of the management team and Test Send to the Test data extension.

• Question 403:

  Northern Trail Outfitters wants its business account managers to receive copies of the failed payment alert emails sent to its customers. Which feature should the Marketing Cloud email specialist use?

  A. Reply Mail Management
  B. From Name Drop-Down of Users
  C. BCC Emails
  C. BCC Emails

• Question 404:

  Northern Trait Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP.

  Which automation configuration should be used to achieve this?

  A. Schedule Starting Source > Data Extract Activity > File Transfer Activity
  B. File Drop Starting Source > SQL Query Activity > File Transfer Activity
  C. Schedule Starting Source > SQL Query Activity > File Transfer Activity
  D. File Drop Starting Source > Data Extract Activity > File Transfer Activity
  A. Schedule Starting Source > Data Extract Activity > File Transfer Activity

• Question 405:

  The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

  What should the marketer do to prevent this problem?

  A. Use Delayed Delivery
  B. Segment emailsends by domain.
  C. Configure Send Throttling.
  C. Configure Send Throttling.

• Question 406:

  A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs. Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

  A. Edit the fields in the synchronized data source.
  B. Create a new data extension with the new fields.
  C. Create a data filter that includes the new fields.
  A. Edit the fields in the synchronized data source.

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  Explanation/Reference:

  https://help.salesforce.com/s/articleView?id=sf.mc_cab_interact_with_synchronized_fields.htmandtype=5

• Question 407:

  A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but theyalso want to send to a partner seed list. Which tool method should the specialist use?

  A. Multi-Step Journey
  B. User Initiated Send
  C. Automation Studio Email Activity
  B. User Initiated Send

• Question 408:

  What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

  A. 5 business days
  B. 30 calendar days
  C. 10 business days
  D. 24 hours
  C. 10 business days

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  Explanation/Reference:

  Reference: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business

• Question 409:

  A marketer plans to send a Commercial email.

  Which two criteriashould be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

  A. Include a phone number to call.
  B. Include the mailing address of the sender.
  C. Ensure an opt-out link is present.
  D. State why the subscriber is receiving the email
  B. Include the mailing address of the sender.
  C. Ensure an opt-out link is present.

• Question 410:

  A marketer needs to send emails to all 20 members of the creative team for proofing as part of an email campaign. Which Preview $ Test Content Personalizationoption should be used?

  A. Based on Recipient Test Data Extension
  B. Based on Subscriber Preview List or Data Extension
  C. Based on Preview
  A. Based on Recipient Test Data Extension