Northern Trail Outfitters (NTO) uses link aliases within the HTML versions of its emails toindicate where clicks occurred, even if the same URL is used multiple times within a send. A marketing employee has been asked to pull the email addresses of all customers who clicked on the link associated with "Main Banner Top" in NTO's most recent newsletter.
Where can the marketer most easily find this information?
A. Tracking Job Links tab > URL ID
B. Tracking Click Activity tab > Email Overlay View
C. Tracking Overviewtab > Clicks
D. Tracking Click Activity tab > Link View
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate ofcustomers that have been through a Welcome Series Journey in the last 7 days. Where should they find this dashboard?
A. Journey Builder - Journey History
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
What are the ways that data can be imported into the marketing cloud? (Choose 3)
A. Import Activity
B. Import Wizard
C. API
D. Query Activity
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out. What can be inferred about this email?
A. The email is commercial and not required to contain an opt-out link.
B. The email is transactional and not required to contain an opt-out link.
C. The subscriber can reply with 'opt out" in the email body to be removed.
D. The subscriber can mark the email to signify it is spam.
A marketer sent a promotional email to contacts who recently attended atrade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description "Address is non-existent at the domain?
A. Soft Bounce
B. Blocked Bounce
C. Hard Bounce
D. Undeliverable
Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box report provides what NTO needs?
A. Account Send Summary
B. Email Performance Over Time
C. Email 5ends by User
Northern Trail Outfitters (NTO) isinterested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries. Which tool should NTO use?
A. Filter Activity in Automation Studio
B. Email PerformanceOver Time Report
C. Pivot table in Datorama Reports
Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center. What contributes to these unsubscribe reasons?
A. List Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe
A marketer at Northern Trail Outfitters feels a subject line suggested by their creative team will not be as effective as the one initially recommended by the product team. Which two ways should Path Optimizer beconfigured to select the better subject line? Choose 2 answers
A. Split the audience equally and configure a holdback population for a control.
B. Split the audience equally and automatically choose the winning path based on Open Rate.
C. Split theaudience equally and wait at least seven days to select a winner.
D. Split the audience equally and manually choose the winning path based on Email Engagement Stats.
The website team at Northern Trail Outfitters has noticed performance issues on the site when the marketing team sends promotional emails. What should the marketer do to prevent this problem?
A. Use Einstein Frequency Split in Journey Builder
B. Segment email sends by domain.
C. Configure Send Throttling.
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