Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 391:

  Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.

  Which import option should be used to ensure the data extension only contains currently active customers?

  A. Append
  B. Overwrite
  C. Add and Update
  B. Overwrite

• Question 392:

  A marketer wants to store all the attributes for a triggered send within a data extension.

  Which configuration is required when creating the data extension for this triggered send information?

  A. Select the 'Use for triggeredsend' checkbox.
  B. Include Subscriberkey and Emailaddress field as primary key.
  C. Create from template and choose TriggeredSendDataExtension template.
  C. Create from template and choose TriggeredSendDataExtension template.

• Question 393:

  Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.

  How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

  A. Leverage Einstein for content tagging.
  B. Make the Customer Key more descriptive.
  C. Use nested tags to create hierarchies.
  C. Use nested tags to create hierarchies.

• Question 394:

  Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers. Where in Email Studio can the marketer see the performance summary of the recent email send?

  A. Send Performance tab
  B. Overview tab within Tracking
  C. Job Links tab within Tracking
  D. Summary tab
  B. Overview tab within Tracking

  ---

  Explanation/Reference:

  https://help.salesforce.com/s/articleView?id=sf.mc_es_track_overview_tab.htmandtype=5

• Question 395:

  A marketing manager wants to import the Not Sent extract into a data extension to leverage asan exclusion audience. Which steps should be configured within Automation Studio to accomplish this?

  A. Tracking Extract > Import Activity > SQL Activity
  B. Tracking Extract > Import Activity > Data Extension Extract
  C. Tracking Extract > File Transfer > Import Activity
  C. Tracking Extract > File Transfer > Import Activity

• Question 396:

  Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign. Which option minimizes the impact of thiserror?

  A. Send another email to the same subscribers containing the correct link.
  B. Update the link in the stored email content and it will be pulled in automatically.
  C. Locate the job under Tracking and update the URL in the Job Links tab.
  D. Have Support recall the email if it has not yet been opened by a subscriber.
  C. Locate the job under Tracking and update the URL in the Job Links tab.

• Question 397:

  A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.

  What should they use to ensure they have fresh data for these sends?

  A. A nightly automation with a filter activity
  B. A verification step In the send automation
  C. An approval process for sending
  A. A nightly automation with a filter activity

• Question 398:

  Northern Trail Outfitters (NTO) flags test emails by adding a Testing And Content Observations (TACO) prefix to its test send subject lines. NTO wants to ensure no production emails are sent with the TACO prefix. Which action should the email specialist recommend to avoid sending an erroneous subject line?

  A. In Send Classifications, delete TACO from the available classification options.
  B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.
  C. In Send Management, add the word TACO to the Auto-Suppression Rules.
  B. In the Subject/Preheader Validation section of Email Studio, add the word TACO.

• Question 399:

  Which app do you use to set the default greeting option?

  A. Distributed Marketing Administration
  B. Distributed Marketing Settings
  C. Journey Builder
  D. Administration
  A. Distributed Marketing Administration

• Question 400:

  Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their EnhancedSFTP Account.

  Which solution could be used to achieve this?

  A. File Drop Starting Source in Automation Studio
  B. Import Activity in Automation Studio
  C. File Drop Entry Source in journey Builder
  D. Transactional Send in Journey Builder
  A. File Drop Starting Source in Automation Studio