Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 381:

  Which is a benefit of Quick Send?

  A. Quickly approve Campaign Members for sending.
  B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
  C. Quickly sendmulti-message campaigns to leads, contacts, or person accounts.
  D. Quickly send Salesforce emails to leads, contacts, or person accounts.
  B. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.

• Question 382:

  A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.

  Which step should the team complete?

  A. 'Update Email Now' needs to be applied to each email.
  B. The email must be recreated using the updated template.
  C. The template must be approved before updates are reflected.
  A. 'Update Email Now' needs to be applied to each email.

• Question 383:

  What three methods are used to import data into a data extension?

  A. API, Import Filter, and Import Activity
  B. API, Data Filter, and Import Activity
  C. Import Wizard, Data Filter, and Import Activity
  D. Import Filter, Import Data, and Automation
  E. API, Import Wizard, and Import Activity
  E. API, Import Wizard, and Import Activity

• Question 384:

  Northern Trail Outfitters (NTO) has noticed a decrease in open rate across all email campaigns. NTO is concerned its sender reputationmay have been negatively impacted by a recent import of subscribers. Which metric should be analyzed as a possible indicator of bad sender reputation?

  A. Send volume
  B. Click rate
  C. Block bounces
  C. Block bounces

• Question 385:

  Using measures, what data can a marketer use to segment an audience?

  A. Geographical Data
  B. First Name Attributes
  C. Gender Data
  D. Open Data
  D. Open Data

• Question 386:

  Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales. Which feature would the company use?

  A. Shared Emails
  B. Shared Portfolio Items
  C. Shared Data Extensions
  D. Shared Publication Lists
  D. Shared Publication Lists

• Question 387:

  NTO plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign Data Extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be usingAMPScript to reference data in a second, nonsendable data extension named Loyalty Members. Which field on the he Mountain Manor Campaign Data Extension should be created as the Primary Key to create a unique relationship with the Loyalty Member Profile Data Extension?

  A. Email Address
  B. Loyalty Member Status
  C. Loyalty Member ID
  D. Full Name
  C. Loyalty Member ID

• Question 388:

  A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails. What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

  A. Scoring Split
  B. Frequency Split
  C. Path Optimizer
  A. Scoring Split

• Question 389:

  Which metric is the measure of emails rejectedby a server due to permanent conditions such as "user unknown" or "domain not found"?

  A. Soft Bounce
  B. Validation Error
  C. Unsubscribed
  D. Hard Bounce
  D. Hard Bounce

• Question 390:

  A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing. What should the marketer do to accomplish this?

  A. Leverage Social Studio to capture email addresses.
  B. Create CloudPages to collect and subscribe users,
  C. Use Journey Builder to build an audience using Ad Studio.
  A. Leverage Social Studio to capture email addresses.