Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 341:

  Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance. In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers

  A. Include a "Contact Us" link in the footer.
  B. Use a clear "From" name that is easily recognized.
  C. Include a physical mailing address of the company.
  D. Use animated emojisin subject lines to draw the eye.
  B. Use a clear "From" name that is easily recognized.
  C. Include a physical mailing address of the company.

• Question 342:

  What information and data about the performance of an individual send can be exported from the tracking details?

  A. Subscribers who click on a specific link
  B. Images showing how the emailrendered on different devices
  C. Number of clicks from mobile devices
  D. Performance data on the Overview Tab
  A. Subscribers who click on a specific link
  C. Number of clicks from mobile devices

• Question 343:

  Northern Trail Outfitters (NTO) has been sending emails for about 10 years. A new marketing manager noticed their deliverabihty continually decreased over the last year. NTO wants to grow their existing subscriber base and increase ROI on email marketing by improving engagement with subscribers.

  Which three strategies would improve their email deliverabihty? Choose 3 answers

  A. Purge old or inactive email addresses.
  B. Ensure the spam complaint rate is between 1% and 3%.
  C. Purchase lists from companies that guarantee users have opted in.
  D. Encourage subscribers to add the company's sending domain to their contacts.
  E. Authenticate email sending to distinguish it from spammers.
  A. Purge old or inactive email addresses.
  D. Encourage subscribers to add the company's sending domain to their contacts.
  E. Authenticate email sending to distinguish it from spammers.

• Question 344:

  After receiving a GDPR "Right toBe Forgotten" Request from their compliance team, a marketer must remove a contact from Email Studio. Where should this action be initiated in Marketing Cloud?

  A. Contact Builder > Contacts Configuration
  B. Email Studio > All Subscribers
  C. Administration> Contacts
  D. Contact Builder > All Contacts
  A. Contact Builder > Contacts Configuration

• Question 345:

  The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing scenarios. Which feature should be used to easily segment the data extension?

  A. FilterData Activity
  B. Random Data Extension
  C. SQL query activity
  B. Random Data Extension

• Question 346:

  Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants totest whether one, two, or three welcome emails would result in a higher rate of conversion. How can this be accomplished most efficiently?

  A. A series of A/B tests to determine the number of emails.
  B. Automation Studio with three separate Welcome automations.
  C. Journey Builder using a Random Split with three branches.
  D. Journey Builder using a Decision Split with three branches.
  C. Journey Builder using a Random Split with three branches.

• Question 347:

  Northern Trail Outfitters (NTO)has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?

  A. Leverage templates with AMPscript.
  B. Leverage Enhanced Dynamic Content.
  C. Leverage Multilingual Content Blocks.
  C. Leverage Multilingual Content Blocks.

• Question 348:

  Each time Northern Trail Outfitters sends its monthly promotional email, the volume of support calls spike. The executive team wants the marketing team to slowly send emails throughout the day to avoid customers waiting on hold. Which feature should be used?

  A. Send Email Activity
  B. Send Flow
  C. Triggered Send
  D. Send Throttling
  D. Send Throttling

• Question 349:

  Northern Trail Outfitters is looking at using Journey Builder rather than Automation Studio to send emails.

  What are three benefits of using Journey Builder?

  Choose 3 answers

  A. Criteria setting to segment contacts based on behavior using SQL.
  B. Extracting data from an Audience data extension for analysis.
  C. Updating or creating Salesforce CRM objects or records.
  D. A/B/N testing as part of the workflow to conduct timing and creative tests.
  E. Goal setting to have the system listen to see if users met the goal.
  C. Updating or creating Salesforce CRM objects or records.
  D. A/B/N testing as part of the workflow to conduct timing and creative tests.
  E. Goal setting to have the system listen to see if users met the goal.

• Question 350:

  The marketing team has been troubleshooting why an email was not sent to 10% of the audience within the data extension. Whenthey review the tracking for the job ID, they see 0 subscribers were held or unsubscribed. Which additional issues should they consider?

  A. DoNotTtad preferences
  B. Bounced contacts from previous sends
  C. Suppressed contacts from contact deletion
  A. DoNotTtad preferences