Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-EMAIL-SPECIALIST Online Questions & Answers

• Question 361:

  If all subscribersreside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

  A. Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
  B. Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
  C. Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
  D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition
  D. Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

• Question 362:

  Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box report provides what NTO needs?

  A. Account Send Summary
  B. Email Performance Over Time
  C. Email 5ends by User
  B. Email Performance Over Time

• Question 363:

  Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?

  A. Scheduled Automation > SQL Query Activity > File Transfer Activity
  B. File Drop Automation > Data Extract Activity > File Transfer Activity
  C. Scheduled Automation> Data Extract Activity > File Transfer Activity
  D. File Drop Automation > SQL Query Activity > File Transfer Activity
  B. File Drop Automation > Data Extract Activity > File Transfer Activity

• Question 364:

  When importing data into marketing cloud the list detective is triggered for which of the following?

  A. Data Extenstions
  B. ListModel
  C. Email Addresses
  D. Email Alias
  B. ListModel

• Question 365:

  A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3) A. An import activity can be executed manually

  B. The import activity is under Subscribers in the Email Application
  C. An import activity can be used in an automation created in Automation Studio
  D. The file for an import activity must be placed in a folder on a FTP site
  E. The filefor an import activity can be on a desktop computer
  C. An import activity can be used in an automation created in Automation Studio
  D. The file for an import activity must be placed in a folder on a FTP site
  E. The filefor an import activity can be on a desktop computer

• Question 366:

  Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design. Which best practice should NTO employ?

  A. Remove role="presentation" from layout tables to support assistive technologies.
  B. Increase the font size (over 16pt) to make the content easier to read.
  C. Reduce line spacing to fit more content on the screen and reduce scrolling.
  B. Increase the font size (over 16pt) to make the content easier to read.

• Question 367:

  Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

  A. Minimize whitespace
  B. Build image-based emails.
  C. Use contrasting colors
  C. Use contrasting colors

• Question 368:

  Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.

  Which additional tactic should improve on NTO's targeted segmentation?

  A. Full-width lifestyle imagery featuring attractive people
  B. Images of products that the customer has previously purchased
  C. Personalized imagery influenced by subscriber preferences
  D. Content focused on winter sports items for holiday shopping
  C. Personalized imagery influenced by subscriber preferences

• Question 369:

  Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where shouldthe data extension reside to achieve this goal?

  A. In the Synchronized Data Extensions folder
  B. In the Data Extensions folder with sharing enabled
  C. In the Shared Data Extensions folder
  C. In the Shared Data Extensions folder

• Question 370:

  A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.

  Which results file format isavailable for selection when generating this report?

  A. Data File (.csv)
  B. Image File (.jpg)
  C. Word Document (.docx)
  D. Compressed File (.tar.gz)
  A. Data File (.csv)