Salesforce Salesforce Marketer MARKETING-CLOUD-EMAIL-SPECIALIST Questions & Answers

• Question 21:

  A marketer is using Preview and Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?

  A. Test sends are not recorded on the Send Log Data Extension.

  B. A subscriber was not selected in the Subscriber Preview tab.

  C. The send exceeded the maximum test send threshold.

  Correct Answer: A

• Question 22:

  A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber. Which Journey Builder tool should they use to accomplish this?

  A. Einstein STO Activity

  B. Wait Until Activity

  C. Engagement Split

  Correct Answer: A

• Question 23:

  Northern Trail Outfitters wants to use a specific IP address and a subdomain of order.subdomain for all of its transactional emails. What should be configured to accomplish this request?

  A. Sender Profile

  B. Delivery Profile

  C. Send Classification

  Correct Answer: B

• Question 24:

  A marketing developer wants to receive daily report of sends across all business units to be incorporated into their internal dashboard. What should be done to ensure the report a sent to the director each day?

  A. Schedule report and email file to the director.

  B. A Schedule report and email the link to download.

  C. Schedule report to export as a web page.

  Correct Answer: B

• Question 25:

  A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit. Where should the Internal look to find this Information?

  A. Automation Studio > Activities

  B. Content Builder > Recent Sends

  C. Email Studio > Overview

  Correct Answer: C

• Question 26:

  Northern Trail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual number sent was 10% less. In troubleshooting the issue, NTO noticed that 100 email addresses contained a typo of "gmail.con" instead of "gmail.com". Which Marketing Cloud feature prevented emails from being sent to an invalid domain?

  A. Bounce Mail Management

  B. Auto-Suppression Lists

  C. List Detective

  Correct Answer: C

• Question 27:

  The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

  A. Test Send

  B. Content Detective

  C. Subscriber Preview

  Correct Answer: B

• Question 28:

  Northern Trail Outfitters (NTO) released a clever promotional video that went viral. Subsequently, the company acquired a large number of email leads at the last trade show. NTO wants to send a welcome email with a coupon directing recipients to its website.

  Which configuration should help with limiting a spike in volume to the website?

  A. Web Collect Sign-Up Form

  B. Send Throttle

  C. Sender Authentication Package

  Correct Answer: B

• Question 29:

  A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this?(Choose 2)

  A. Ensure that the data extension contains a primary key

  B. Select the update type Add and Update

  C. Select the update type Overwrite

  D. Select the update type Add Only

  Correct Answer: AB

• Question 30:

  Northern Trail Outfitters wants tocreate a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email addresses, reply dates, and responses from subscribers.

  Mow should their data extension be set up?

  A. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.

  B. Create a data extension with email address, reply date, and response fields as nullable.

  C. Create a data extension with email address, reply date,and response fields as non- nullable.

  D. Create a data extension with email address as non-nullable; reply date and response fields as nullable.

  Correct Answer: C