Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Questions & Answers

• Question 81:

  Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.

  Where should the Marketing Cloud admin begin troubleshooting?

  A. Contact Builder > Synchronized Data Extensions
  B. Automation Studio > File Transfers
  C. Contact Builder > Data Sources
  D. Email Studio > Synchronized Data Extensions
  C. Contact Builder > Data Sources

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  Explanation/Reference:

  To begin troubleshooting the issue of data not being up to date from Sales Cloud, the Marketing Cloud admin should go to Contact Builder > Data Sources. Data Sources is a page that allows NTO to manage their data sources and

  integrations in Contact Builder. NTO can use Data Sources to check the status and settings of their Sales Cloud integration, such as the sync frequency, sync direction, sync filters, and sync errors. The other options are incorrect because:

  Contact Builder > Data Extensions > Synchronized Data Extensions. This is a folder that contains all the synchronized data extensions in Marketing Cloud. Synchronized data extensions are data extensions that store the data from synced

  Sales Cloud Objects in Marketing Cloud. However, this folder does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the data extensions that are created by the sync process.

  Automation Studio > File Transfers. This is a page that allows NTO to view and manage their file transfer activities in Automation Studio. File transfer activities are activities that move files from one location to another, such as from an FTP

  site to the Safehouse or from the Safehouse to a data extension. However, this page does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the file transfer activities that are created by NTO. Email Studio >

  Synchronized Data Extensions. This is a page that allows NTO to view and manage their synchronized data extensions in Email Studio. Synchronized data extensions are data extensions that store the data from synced Sales Cloud Objects

  in Marketing Cloud. However, this page does not allow NTO to troubleshoot their Sales Cloud integration; it only shows the data extensions that are created by the sync process.

• Question 82:

  As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

  What is the recommended best practice for font usage in email?

  A. Use a web-safe font for text that closely matches the brand's custom font.
  B. Build an email as one image, with all text saved in the brand font.
  C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
  D. Build an email using multiple images, with all text saved in the brand font.
  A. Use a web-safe font for text that closely matches the brand's custom font.

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  Explanation/Reference:

  The recommended best practice for font usage in email is to use a web-safe font for text that closely matches the brand's custom font. Web-safe fonts are fonts that are commonly available across different operating systems and email clients. Using a web-safe font ensures that the email text will be displayed consistently and legibly to the subscribers

• Question 83:

  A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.

  Which import type could the admin use instead?

  A. Add Only
  B. Overwrite
  C. Add and Update
  D. Update Only
  B. Overwrite

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  Explanation/Reference:

  To import data into a non-sendable data extension without a primary key, the admin could use the Overwrite import type3. This import type will delete all existing records in the data extension and replace them with the new records from the

  import file. This import type does not require a primary key because it does not need to match or update any existing records. The other options are incorrect because:

  Add Only. This import type will add new records to the data extension without affecting existing records. However, this import type requires a primary key to prevent duplicate records from being added.

  Add and Update. This import type will add new records and update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records. Update Only.

  This import type will update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records.

• Question 84:

  A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

  A. Marketing Cloud Security Administrator
  B. Administrator
  C. Data Manager
  D. Marketing Cloud Administrator
  B. Administrator
  D. Marketing Cloud Administrator

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  Explanation/Reference:

  Administrator and Marketing Cloud Administrator are two standard roles that should be selected for the new user. Administrator is a standard role that grants full access to all features and functions in Marketing Cloud, such as creating and managing users, roles, permissions, business units, and security settings. Marketing Cloud Administrator is a standard role that grants access to all features and functions in Marketing Cloud except for user management. By selecting both roles, the new user will have full administrator permissions in Marketing Cloud

• Question 85:

  Northern Trail Outfitters has a mobile app.

  Which two products would allow them to send push notifications to customerswith theirmobile app? Choose 2 answers

  A. Journey Builder
  B. Contact Builder
  C. Mobile Connect
  D. Mobile Push
  A. Journey Builder
  D. Mobile Push

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  Explanation/Reference:

  Journey Builder and Mobile Push are two products that would allow them to send push notifications to customers with their mobile app. Journey Builder is a product that allows marketers to create and execute cross-channel customer journeys based on events, activities, and goals. Journey Builder can be used to send push notifications to mobile app users as part of a journey. Mobile Push is a product that allows marketers to create, manage, and deliver push notifications to mobile app users. Mobile Push can be used to send push notifications as standalone messages or as part of a journey

• Question 86:

  A Marketing Cloud admin wants to create an SFTP User for the first time.

  Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

  A. By default, the username is the MID for the current Marketing Cloud MID.
  B. Minimum password length is 12 characters.
  C. By default, the password will be the password of the logged-in user.
  D. Once created, the user will need to be activated in order to use the SFTP.
  B. Minimum password length is 12 characters.
  D. Once created, the user will need to be activated in order to use the SFTP.

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  Explanation/Reference:

  Minimum password length is 12 characters and Once created, the user will need to be activated in order to use the SFTP are two considerations that should be taken when configuring an SFTP User. SFTP User is a type of user that allows marketers to securely transfer files between Marketing Cloud and an external location using Secure File Transfer Protocol (SFTP). SFTP User can be configured with different settings, such as username, password, folder access, and activation status. The password for an SFTP User must be at least 12 characters long and must meet certain complexity requirements. The user must also be activated before they can use the SFTP service.

• Question 87:

  A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.

  When should the admin create separate business units for each of NTO's brands?

  A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
  B. Brand-specific private domains need to be leveraged when wrapping images andlinks in email campaigns
  C. Multiple brand logos must be accommodated in an email header
  D. A new sender profile needs to be leveraged for sending transactional emails
  B. Brand-specific private domains need to be leveraged when wrapping images andlinks in email campaigns

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  Explanation/Reference:

  The admin should create separate business units for each of NTO's brands when brand- specific private domains need to be leveraged when wrapping images and links in email campaigns. A private domain is a domain name that NTO owns and uses for their email sends, such as email.nto.com. A private domain can be used to wrap images and links in emails to improve deliverability and branding. However, a private domain can only be associated with one business unit in Marketing Cloud, so NTO needs to create separate business units for each brand that requires a different private domain2. The other options are incorrect because: NTO requires SSL certificate configurations for Content Builder and Portfolio images. This is not a reason to create separate business units for each brand, as SSL certificate configurations can be applied at the account level or the business unit level. SSL certificates are used to secure the connection between NTO's web server and their subscribers' browsers, and can be applied to Content Builder or Portfolio images to ensure they are delivered over HTTPS. Multiple brand logos must be accommodated in an email header. This is not a reason to create separate business units for each brand, as multiple brand logos can be accommodated in an email header using dynamic content or AMPscript. Dynamic content or AMPscript are features that allow NTO to display different content in their emails based on subscriber attributes or data extension fields. A new sender profile needs to be leveraged for sending transactional emails. This is not a reason to create separate business units for each brand, as a new sender profile can be created and leveraged within the same business unit. A sender profile is a configuration that defines the sender information for an email, such as the from name, from address, reply address, and sender classification.

• Question 88:

  Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

  Which feature would NTO enable to assist in reducing threats from malicious API attacks?

  A. IP Allowlist
  B. Field Level Encryption
  C. AdvancedAudit Trail
  D. Single Sign on Authentication
  A. IP Allowlist

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  Explanation/Reference:

  IP Allowlist is the feature that NTO should enable to assist in reducing threats from malicious API attacks. IP Allowlist is a feature that restricts API access to Marketing Cloud from a specific set of IP addresses. By creating an IP Allowlist, NTO can ensure that only authorized users or applications can access their Marketing Cloud account via API

• Question 89:

  Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave

  How should NTO create a new user to fill in?

  A. Delete the campaign manager's user and create a new user
  B. Disable the campaign manager's user and create a new user
  C. Transfer the campaign manager's permissions to a new user
  D. Deactivate the campaign manager's license and assign it to the new user
  B. Disable the campaign manager's user and create a new user

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  Explanation/Reference:

  To create a new user to fill in for a campaign manager who is out on parental leave, NTO should disable the campaign manager's user and create a new user. Disabling a user means that NTO can temporarily deactivate a user's access to Marketing Cloud without deleting their user information or settings. Creating a new user means that NTO can add a new user with their own user information and settings. This way, NTO can reuse an existing license without losing any data or configurations from the campaign manager's user. The other options are incorrect because: Delete the campaign manager's user and create a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also delete the campaign manager's user information and settings permanently. This means that NTO will lose any data or configurations associated with the campaign manager's user, such as roles, permissions, preferences, reports, or dashboards. Transfer the campaign manager's permissions to a new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also transfer the campaign manager's permissions to the new user. This means that NTO will change the access level of both users, which may cause security or compliance issues. Deactivate the campaign manager's license and assign it to the new user. This option will create a new user to fill in for a campaign manager who is out on parental leave, but it will also deactivate the campaign manager's license permanently. This means that NTO will reduce their number of available licenses by one, which may affect their future user management.

• Question 90:

  Northern Trail Outfitters (NTO) has expanded itsmarketing efforts globally and wants to implement a dedicated Sender Authentication Package. They plan to share it across each of their Marketing Cloud accounts

  Which two considerations would help NTO determine if a Dedicated IP is the right choice? Choose2 answers

  A. All of NTO's accounts should be on the same stack
  B. Send volume is large enough to maintain a positive or neutral reputation
  C. Length of time needed to pause sending is greater than one month
  D. Pre-warmed IP address can be purchased fromSalesforce
  A. All of NTO's accounts should be on the same stack
  B. Send volume is large enough to maintain a positive or neutral reputation

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  Explanation/Reference:

  To determine if a Dedicated IP is the right choice for NTO, the admin should consider the following: All of NTO's accounts should be on the same stack. A stack is a group of servers that host Marketing Cloud accounts. A Dedicated IP can only be shared across accounts that are on the same stack. Send volume is large enough to maintain a positive or neutral reputation. A Dedicated IP requires a consistent and high volume of email sends to establish and maintain a good sender reputation with ISPs. If the send volume is too low or irregular, the reputation of the IP may suffer and affect the deliverability of NTO's emails. The other options are incorrect because: Length of time needed to pause sending is greater than one month. This is not a consideration for choosing a Dedicated IP, but rather a consequence of having one. If NTO pauses sending for more than a month, their Dedicated IP may lose its reputation and need to be re-warmed before resuming sending. Pre-warmed IP address can be purchased from Salesforce. This is not a consideration for choosing a Dedicated IP, but rather an option for acquiring one. A pre-warmed IP address is one that has already been used by another sender and has an established reputation. NTO can purchase a pre-warmed IP address from Salesforce if they want to avoid the warming process for a new IP address