Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Questions & Answers

• Question 101:

  Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers

  A. Business users can select any email atthetime of sending.
  B. Default options can be set up for the greeting in the email.
  C. A journey can be connected to one or more Campaigns.
  D. The DM administrator Profile is required to access Distributed Marketing.
  E. Messages can be sent to Contacts, Leads, and Person Accounts.
  B. Default options can be set up for the greeting in the email.
  C. A journey can be connected to one or more Campaigns.
  E. Messages can be sent to Contacts, Leads, and Person Accounts.

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  Explanation/Reference:

  When setting up Distributed Marketing, the admin should consider the following:

  Default options can be set up for the greeting in the email. This allows the admin to define how the email will address the recipient, such as by first name, last name, or salutation.

  A journey can be connected to one or more Campaigns. This allows the admin to associate a journey with a Salesforce object, such as an opportunity or a case, and trigger personalized messages based on the Campaign status. Messages

  can be sent to Contacts, Leads, and Person Accounts. These are the supported recipient types for Distributed Marketing messages. The other options are incorrect because:

  Business users cannot select any email at the time of sending. They can only select from the pre-approved emails that are configured by the admin in Marketing Cloud.

  The DM administrator Profile is not required to access Distributed Marketing. The admin can use any Profile that has the appropriate permissions and settings for Distributed Marketing

• Question 102:

  What elements of CAN-SPAM should the Marketing Cloudadmin ensure are present for each Commercial send?

  A. Preference Center link and physical mailing address
  B. Business name and a link to the business website
  C. Business name and physical mailing address
  D. Preference Center link and a link to the business website
  A. Preference Center link and physical mailing address

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  Explanation/Reference:

  To comply with CAN-SPAM regulations for each commercial send, the admin should ensure that their emails contain a preference center link and a physical mailing address. A preference center link is a link that allows subscribers to manage their subscription preferences and opt out of receiving future emails from NTO. A physical mailing address is an address that identifies NTO's location and contact information. These elements are required by CAN-SPAM for any email that promotes a commercial product or service. The other options are incorrect because: Business name and a link to the business website. These elements are not required by CAN-SPAM for each commercial send, although they may be useful for branding and marketing purposes. CAN-SPAM only requires that NTO clearly identifies themselves as the sender of the email and provides a valid reply-to address. Business name and physical mailing address. These elements are partially correct, as CAN-SPAM requires NTO to include their business name and physical mailing address in each commercial send. However, they are not sufficient, as CAN-SPAM also requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails. Preference center link and a link to the business website. These elements are partially correct, as CAN-SPAM requires NTO to include a preference center link or another easy way for subscribers to opt out of receiving future emails in each commercial send1. However, they are not sufficient, as CAN-SPAM also requires NTO to include their physical mailing address in each commercial send.

• Question 103:

  Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.

  What feature should be used?

  A. Distributed Sending
  B. Distributed Marketing
  C. Marketing Cloud Connect
  B. Distributed Marketing

• Question 104:

  Northern Trail Outfitters has noticed an issue with their sends today.

  Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers

  A. Create Support Case
  B. Failed Sends
  C. Help and Training
  D. System Status
  B. Failed Sends
  D. System Status

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  Explanation/Reference:

  To troubleshoot the issue with their sends, NTO can use the following links in Setup Home:

  Failed Sends3. This page shows the details of any sends that failed to complete due to errors or issues with the send definition or data extension3. System Status4. This page shows the current status and performance of Marketing Cloud and

  its features, such as Email Studio, Journey Builder, and Automation Studio4. The other options are not relevant for troubleshooting send issues because:

  Create Support Case. This link allows NTO to create a case with Salesforce Support for any technical issues or questions they have with Marketing Cloud. However, this is not a direct way to troubleshoot their own send issues. Help and

  Training. This link allows NTO to access various resources and guides for learning and using Marketing Cloud. However, this is not a specific way to troubleshoot their own send issues.

• Question 105:

  Which three options determine when a contact could enter a journey? Choose 3 answers.

  A. Re-entry at any time
  B. Re-entry by attribute
  C. Re-entry by date
  D. No re-entry
  E. Re-entry only afterexiting
  A. Re-entry at any time
  D. No re-entry
  E. Re-entry only afterexiting

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  Explanation/Reference:

  Re-entry at any time, no re-entry, and re-entry only after exiting are the options that determine when a contact could enter a journey. These options are available in the journey settings and control how often a contact can enter the same journey based on their previous entry or exit status. Re-entry by attribute and re-entry by date are not valid options for journey re-entry.

• Question 106:

  NTO wants to format linksfor consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.

  Which three values could be used as personalization strings in query string parameters? Choose 3 answers

  A. Product Code
  B. Application ID
  C. Subscriber ID
  D. Email Address
  E. Name
  A. Product Code
  B. Application ID
  C. Subscriber ID

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  Explanation/Reference:

  Product code, application ID, and subscriber ID are values that can be used as personalization strings in query string parameters without violating PII regulations. Email address and name are considered PII and should not be used in query string parameters.

• Question 107:

  A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose 2 answers

  A. Data Designer
  B. Cloud Pages
  C. Web Analytics Connector
  D. Content Builder
  B. Cloud Pages
  D. Content Builder

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  Explanation/Reference:

  Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more

• Question 108:

  Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

  Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

  A. Proximity to Store
  B. Ages in Household
  C. Lifetime Purchase Value
  D. Conversion Rate
  E. Last Purchase Date
  C. Lifetime Purchase Value
  D. Conversion Rate
  E. Last Purchase Date

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  Explanation/Reference:

  Lifetime Purchase Value, Conversion Rate, and Last Purchase Date are three criteria that the customer should use to create an audience for this campaign. These criteria help to identify the highest-value outdoor sports customers who are most likely to respond to the product discount

• Question 109:

  A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for aparticular end. The admin of Marketing Cloud Connect is functioning properly.

  What should the admin confirm about the data extension?

  A. The wind relationship links SubscriberKey to Subscribers on Email Address
  B. The data extension is located in the Synchronized Data Extensions folder.
  C. The data extension is located in the Salesforce Data Extensions folder.
  D. The triggeredSendDataExtension data extension template was used.
  A. The wind relationship links SubscriberKey to Subscribers on Email Address
  C. The data extension is located in the Salesforce Data Extensions folder.
  D. The triggeredSendDataExtension data extension template was used.

• Question 110:

  Northern Trail Outfitters (NTO) has decided to use JourneyBuilder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

  Which two pieces of information would help NTO achieve this objective? Choose 2 answers

  A. Products purchased from a competitor.
  B. Number of items per order.
  C. Channel preference of customers.
  D. Last purchase date
  B. Number of items per order.
  D. Last purchase date

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  Explanation/Reference: