Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Questions & Answers

• Question 71:

  A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current datamodel is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

  A. Remove nonessential datafor marketing purposes.
  B. Identify and assign appropriate keys to tie records together.
  C. Normalize data and fields to prevent redundancy.
  D. Ensure all available data is included.
  E. Ensure every data source has a sendable field.
  A. Remove nonessential datafor marketing purposes.
  B. Identify and assign appropriate keys to tie records together.
  C. Normalize data and fields to prevent redundancy.

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  Explanation/Reference:

  Removing nonessential data for marketing purposes, identifying and assigning appropriate keys to tie records together, and normalizing data and fields to prevent redundancy are the data preparations that should be made to retain high data quality in the new model. These steps will help reduce data storage costs, improve data integrity, and enable cross-channel personalization

• Question 72:

  A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute. How would the admin ensure a notification is received when the query fails?

  A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
  B. Install the Marketing Cloud App on phone to receive Push Messages
  C. Add their Email Address in the Query Activity Notifications Field
  D. Configure the "Event Notification Service" in Setup with their Email Address
  A. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings

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  Explanation/Reference:

  To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data

  extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a nonexistent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:

  Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped

  runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.

  Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully.

  The notifications include information such as the number of records processed, added, updated, skipped, or failed.

  Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to

  events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.

• Question 73:

  A publishing company has presented the following:

  1.

  A need to send renewal reminders to customers whosesubscriptions expire in 15 days and 7 days.

  2.

  A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

  3.

  The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers

  A. Suppression list
  B. Data Filter
  C. Triggered Send
  D. Template-based emails
  E. Automation StudioTerm
  B. Data Filter
  D. Template-based emails
  E. Automation StudioTerm

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  Explanation/Reference:

  Data Filter, Template-based emails, and Automation Studio are the components that the customer's solution should include. Data Filter is used to segment a data extension based on specific criteria, such as the customer's expiration date. Template-based emails are used to create emails with predefined layouts and content blocks that can be easily customized by a general marketing user. Automation Studio is used to automate the email sends based on a schedule or a trigger

• Question 74:

  Northern Trail Outfitters (NTO) is building a journey which randomly sends five different versions of an initial welcome email to new subscriber however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO want to use 3 completely different emails, rather than having one email with dynamic content.

  Which activity would allow NTO to build the journey with the fewest activities possible?

  A. Einstein STO
  B. Engagement Split
  C. Wait Until Date
  D. Join
  D. Join

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  Explanation/Reference:

  Join is the activity that would allow NTO to build the journey with the fewest activities possible. Join allows you to combine multiple paths into one path based on a common attribute or event. This way, NTO can send five different versions of an initial welcome email using five different paths, and then join them into one path for the follow-up email

• Question 75:

  A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

  Which component should be discussed with the customer to allow for this use case?

  A. Subscriber Key
  B. Contact ID
  C. Member Record
  D. Data Extensions
  A. Subscriber Key

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  Explanation/Reference:

  Subscriber Key is the component that should be discussed with the customer to allow for this use case. Subscriber Key is a unique identifier for each subscriber in Marketing Cloud that can be different from the email address. Subscriber Key allows for multiple records to share the same email address but have different subscriber attributes and preferences

• Question 76:

  A Marketing Cloud admin to create custom roles for theirbusiness process. What should be taken into consideration to accomplish this?

  A. Custom roles can only be edited by the user who created the role initially.
  B. Custom roles are only available within the business in which they were created.
  C. Custom roles are available on their Marketing Cloud account.
  D. Custom roles override an individual user's granular permission assignments.
  C. Custom roles are available on their Marketing Cloud account.

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  Explanation/Reference:

  Custom roles are available on their Marketing Cloud account is what should be taken into consideration to accomplish this. Custom roles are roles that can be created and modified by Marketing Cloud administrators to grant specific permissions to users based on their business needs. Custom roles can be applied to users across all business units in an account or within a specific business unit

• Question 77:

  Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products. What is the best way to facilitate this within Contact Builder?

  A. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
  B. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
  C. Create three distinct Attribute Groups that link each data extension directly to Contacts.
  D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
  D. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

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  Explanation/Reference:

  Creating a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders is the best way to facilitate this within Contact Builder. This way, NTO can create a single data model that connects all the relevant data extensions and allows accessing customer data across different attributes. Creating three distinct Attribute Groups that link each data extension directly to Contacts is not correct, as it does not establish the relationships between Customers, Orders, and Products. Creating three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders is not correct, as it creates unnecessary duplication of data models. Creating a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers is not correct, as it does not reflect the logical hierarchy of the data extensions.

• Question 78:

  Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

  A. Unique Contact Identifier
  B. Primary key
  C. Unique Contact email address
  D. Subscriber ID
  D. Subscriber ID

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  Explanation/Reference:

  To link the new data extensions to the existing contact records, the subscriber ID value should be used. Subscriber ID is a unique identifier for each contact in Marketing Cloud and is automatically generated when a contact is created. It can be used to relate data extensions in Data Designer.

• Question 79:

  Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

  A. Publication Lists
  B. Data Extensions
  C. Lists
  D. Groups
  A. Publication Lists
  C. Lists

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  Explanation/Reference:

  The out-of-the-box Subscription center can display Publication Lists and Lists as options for subscribers to opt in or out of. Data Extensions and Groups are not supported by the default Subscription center.

• Question 80:

  A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.

  Which solution should the admin suggest?

  A. AMPscript for Marketing Cloud
  B. Parameter Manager
  C. Google Analytics 360
  D. Marketing Cloud Connect
  B. Parameter Manager

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  Explanation/Reference:

  Parameter Manager is the solution that the admin should suggest. Parameter Manager is a feature that enables marketers to automatically append tracking parameters to links in emails, such as UTM variables. Parameter Manager can be configured at the account, email, or link level