Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Questions & Answers

• Question 1:

  A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers

  A. Marketing Cloud Security Administrator
  B. Administrator
  C. Data Manager
  D. Marketing Cloud Administrator
  B. Administrator
  D. Marketing Cloud Administrator

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  explanation:

  Explanation/Reference:

  Administrator and Marketing Cloud Administrator are two standard roles that should be selected for the new user. Administrator is a standard role that grants full access to all features and functions in Marketing Cloud, such as creating and managing users, roles, permissions, business units, and security settings. Marketing Cloud Administrator is a standard role that grants access to all features and functions in Marketing Cloud except for user management. By selecting both roles, the new user will have full administrator permissions in Marketing Cloud

• Question 2:

  What is Setup Assistant?

  A. Support service allowing the outsourcing of repetitive admin tasks
  B. A prioritized account configuration checklist
  C. A search within Help and Training limited to configuration documents
  D. A dashboard containing key metrics for the business unit
  B. A prioritized account configuration checklist

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  explanation:

  Explanation/Reference:

  Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task

• Question 3:

  While setting up marketing Cloud Connect, a marketing cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives thefollowing error message:

  Insufficient User Permissions. You have not been designated as an integrated

  Marketing Cloud User. Contact your system administrator.

  The admin notices the Marketing cloud for AppExchange Admin option is selected whenlooking forthe user settings.

  What action should correct the issue?

  A. Apply the appropriate user mappings in the CRM configuration.
  B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.
  C. Reset all user passwords to force new tokens
  D. Apply the marketing Cloud for AppExchange User option as well
  B. Apply the Administrator and Marketing Cloud Administrator permission sets to user.

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  explanation:

  Explanation/Reference:

  To correct the issue of insufficient user permissions, the admin should apply the Administrator and Marketing Cloud Administrator permission sets to the user. These permission sets grant access to the Marketing Cloud tab in Sales Cloud and allow the user to complete the integration. The Marketing Cloud for AppExchange Admin option is not enough to grant access to the Marketing Cloud tab

• Question 4:

  A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys. Which two Marketing Cloud features will support this effort? Choose 2 answers

  A. Data Designer
  B. Cloud Pages
  C. Web Analytics Connector
  D. Content Builder
  B. Cloud Pages
  D. Content Builder

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  explanation:

  Explanation/Reference:

  Cloud Pages and Content Builder are two Marketing Cloud features that will support this effort. Cloud Pages are web pages that can be created and hosted in Marketing Cloud and can be used to collect transactional data from customers. Content Builder is a tool that allows marketers to create, manage, and deliver content for emails, landing pages, mobile messages, and more

• Question 5:

  (NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 daysand live within 10 miles of an NTO store. What should NTO do to create this audience?

  A. Measures
  B. SQL Queries
  C. Data Filters
  D. Journey
  B. SQL Queries

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  explanation:

  Explanation/Reference:

  To create an audience based on complex criteria such as engagement and location, NTO should use SQL Queries5. SQL Queries allow NTO to write custom queries that can join data from different data extensions and filter based on various conditions5. Measures are used to define engagement metrics such as opens and clicks, but they cannot be used to filter by location or combine with other criteria. Data Filters are used to filter data based on simple criteria such as attributes or measures, but they cannot be used to join data from different sources or filter by location. Journey is used to create personalized customer journeys based on triggers and activities, but it is not a tool for creating audiences.

• Question 6:

  A Marketing Cloud admin wants to create an SFTP User for the first time.

  Which two considerations should be taken when configuring an SFTP User? Choose 2 answers

  A. By default, the username is the MID for the current Marketing Cloud MID.
  B. Minimum password length is 12 characters.
  C. By default, the password will be the password of the logged-in user.
  D. Once created, the user will need to be activated in order to use the SFTP.
  B. Minimum password length is 12 characters.
  D. Once created, the user will need to be activated in order to use the SFTP.

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  explanation:

  Explanation/Reference:

  Minimum password length is 12 characters and Once created, the user will need to be activated in order to use the SFTP are two considerations that should be taken when configuring an SFTP User. SFTP User is a type of user that allows marketers to securely transfer files between Marketing Cloud and an external location using Secure File Transfer Protocol (SFTP). SFTP User can be configured with different settings, such as username, password, folder access, and activation status. The password for an SFTP User must be at least 12 characters long and must meet certain complexity requirements. The user must also be activated before they can use the SFTP service.

• Question 7:

  Northern Trail Outfitters just purchased Marketing Cloud.

  Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers

  A. Creating users and assigning roles which meet their job functions
  B. Creating a SMS message and sending a mobile campaign
  C. Classifying sends and defining parameters for email sends
  D. Building the data structure used to store audience information
  E. Importing data into contacts using the Data Loader
  A. Creating users and assigning roles which meet their job functions
  C. Classifying sends and defining parameters for email sends
  D. Building the data structure used to store audience information

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  explanation:

  Explanation/Reference:

  The Setup Assistant guides the Marketing Cloud admin through creating users and assigning roles, classifying sends and defining parameters, and building the data structure for storing audience information. These are essential tasks for setting up Marketing Cloud. The Setup Assistant does not cover creating a SMS message or importing data using the Data Loader.

• Question 8:

  A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action didNOT targetall contacts in their account and significant number of contacts which have been sent to remain,

  Which two data would still exist in the account? Choose 2 answers

  A. Contact data in sendable data extensions
  B. Contact data in non-sendable extensions
  C. Contact-specific data at the job level
  D. General tracking data at the job level
  B. Contact data in non-sendable extensions
  D. General tracking data at the job level

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  explanation:

  Explanation/Reference:

  When a Contact Delete request is processed, the contact data in sendable data extensions and the contact-specific data at the job level are deleted. However, the contact data in non-sendable data extensions and the general tracking data at the job level are retained

• Question 9:

  A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.

  Which import type could the admin use instead?

  A. Add Only
  B. Overwrite
  C. Add and Update
  D. Update Only
  B. Overwrite

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  explanation:

  Explanation/Reference:

  To import data into a non-sendable data extension without a primary key, the admin could use the Overwrite import type3. This import type will delete all existing records in the data extension and replace them with the new records from the

  import file. This import type does not require a primary key because it does not need to match or update any existing records. The other options are incorrect because:

  Add Only. This import type will add new records to the data extension without affecting existing records. However, this import type requires a primary key to prevent duplicate records from being added.

  Add and Update. This import type will add new records and update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records. Update Only.

  This import type will update existing records in the data extension based on the primary key. However, this import type requires a primary key to match and update the existing records.

• Question 10:

  Northern Trail Outfitters has noticed an issue with their sends today.

  Which two links in Setup Home could be used to troubleshoot the issue? Choose 2 answers

  A. Create Support Case
  B. Failed Sends
  C. Help and Training
  D. System Status
  B. Failed Sends
  D. System Status

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  explanation:

  Explanation/Reference:

  To troubleshoot the issue with their sends, NTO can use the following links in Setup Home:

  Failed Sends3. This page shows the details of any sends that failed to complete due to errors or issues with the send definition or data extension3. System Status4. This page shows the current status and performance of Marketing Cloud and

  its features, such as Email Studio, Journey Builder, and Automation Studio4. The other options are not relevant for troubleshooting send issues because:

  Create Support Case. This link allows NTO to create a case with Salesforce Support for any technical issues or questions they have with Marketing Cloud. However, this is not a direct way to troubleshoot their own send issues. Help and

  Training. This link allows NTO to access various resources and guides for learning and using Marketing Cloud. However, this is not a specific way to troubleshoot their own send issues.