Salesforce Salesforce Marketer MARKETING-CLOUD-ADMINISTRATOR Questions & Answers

• Question 1:

  A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.

  Which two Marketing Cloud features will support this effort? Choose 2 answers

  A. Data Designer

  B. Cloud Pages

  C. Web Analytics Connector

  D. Content Builder

  Correct Answer: B

• Question 2:

  Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.

  Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

  A. Select all records which have opened an email in the past six months

  B. Select all records with an email address

  C. Select all records which are active in All Subscribers

  D. Select all records where HasOptedOutofEmail is FALSE

  Correct Answer: BC

• Question 3:

  Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.

  How should the rest of the business units be organized?

  A. Create child business units for each brand and nest another level of child business units for GEOs.

  B. Create and apply folders with naming conventions in the current account to keep track of brand assets.

  C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.

  D. Create one child business unit for the other brands to share but apply folders and naming conventions.

  Correct Answer: B

• Question 4:

  Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

  Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

  A. Proximity to Store

  B. Ages in Household

  C. Lifetime Purchase Value

  D. Conversion Rate

  E. Last Purchase Date

  Correct Answer: CDE

• Question 5:

  Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database.

  Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

  A. External Key within the Import File Activity

  B. Run Completion within the File Drop Automation

  C. RuntimeError within the File Drop Automation

  D. Notation Settings within the Import File Activity

  Correct Answer: D

• Question 6:

  A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.

  What location and activity would allow the Marketing Cloud admin to complete this request?

  A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent.

  B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent.

  C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data.

  Correct Answer: A

• Question 7:

  Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

  A. Publication Lists

  B. Data Extensions

  C. Lists

  D. Groups

  Correct Answer: B

• Question 8:

  Which activity should be used for multivariate content testing within Journey Builder?

  A. Engagement Split

  B. Random Split

  C. Content Split

  D. Decision Split

  Correct Answer: B

• Question 9:

  Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers A. Business users can select any email at time of send.

  B. Default options can be set up for the greeting in the email.

  C. A journey can be connected to one or more Campaigns.

  D. The DM administrator Profile is required to access Distributed Marketing.

  E. Messages can be sent to Contacts, Leads, and Person Accounts.

  Correct Answer: ACE

• Question 10:

  A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

  Which two settings could solve this issue? Choose 2 answers

  A. Change Column Delimiter to

  B. Change Character Encoding to UTF-8

  C. Select Unicode Output

  D. Change Format to xml

  Correct Answer: BC