Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ADMINISTRATOR Online Questions & Answers

• Question 91:

  Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.

  Which feature should they use?

  A. Tokenized Sending
  B. Field Level Encryption
  C. Lookup reference to Contact Object
  D. Master-detail relationship to Contacts
  A. Tokenized Sending

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  Explanation/Reference:

  To avoid storing email addresses or phone numbers within Marketing Cloud, NTO should use Tokenized Sending. Tokenized Sending is a feature that allows NTO to send emails or SMS messages using encrypted tokens instead of actual

  email addresses or phone numbers. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email or SMS message, Marketing Cloud sends the token to the

  external system, which decrypts it and returns the actual email address or phone number. This way, NTO can avoid storing sensitive information in Marketing Cloud. The other options are incorrect because:

  Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud;

  it only encrypts them within data extensions. Lookup reference to Contact Object. This is a method that allows NTO to use a lookup field in a data extension to reference a contact attribute from the Contact Object in Contact Builder. However,

  this method does not prevent NTO from storing email addresses or phone numbers in Marketing Cloud; it only reduces the duplication of data across data extensions.

  Master-detail relationship to Contacts. This is a type of relationship that allows NTO to link a data extension to the Contacts data model in Contact Builder. However, this type of relationship does not prevent NTO from storing email addresses

  or phone numbers in Marketing Cloud; it only enables them to use contact attributes for personalization and segmentation.

• Question 92:

  An email marketing manager is planning to send a promotional email to one million subscribers.

  Which data structure should be used?

  A. Data Extension
  B. Publication List
  C. Group
  D. List
  A. Data Extension

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  Explanation/Reference:

  To send a promotional email to one million subscribers, NTO should use a data extension as their data structure. A data extension is a table that stores subscriber data in Marketing Cloud. A data extension can store up to 30 million records per data extension and up to 100 million records per account2. A data extension can also support advanced segmentation, personalization, and reporting features for email sends

• Question 93:

  Northern Trail Outfitters just purchased Marketing Cloud.

  Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant? Choose 3 answers

  A. Creating users and assigning roles which meet their job functions
  B. Creating a SMS message and sending a mobile campaign
  C. Classifying sends and defining parameters for email sends
  D. Building the data structure used to store audience information
  E. Importing data into contacts using the Data Loader
  A. Creating users and assigning roles which meet their job functions
  C. Classifying sends and defining parameters for email sends
  D. Building the data structure used to store audience information

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  Explanation/Reference:

  The Setup Assistant guides the Marketing Cloud admin through creating users and assigning roles, classifying sends and defining parameters, and building the data structure for storing audience information. These are essential tasks for setting up Marketing Cloud. The Setup Assistant does not cover creating a SMS message or importing data using the Data Loader.

• Question 94:

  To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.

  What action should be taken?

  A. Configure the business unit data retention setting to 12 months
  B. Configure theEnterprise-widedefault retention to one year
  C. Set inactive data to be automatically cleared after one year, but is recoverable
  D. Apply a Row Based Retention to each data extension as it is created, set to 12 months
  D. Apply a Row Based Retention to each data extension as it is created, set to 12 months

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  Explanation/Reference:

  Apply a Row Based Retention to each data extension as it is created, set to 12 months is the action that should be taken. Row Based Retention is a setting that allows marketers to specify how long records in a data extension should be retained based on their creation or modification date. By applying a Row Based Retention of 12 months to each data extension, any inactive data that is older than 12 months will be automatically deleted from the data extension

• Question 95:

  When customers use the Marketing Cloud default Profile Center link to unsubscribe it causes users to not receive emails from any other business unit.

  What could explain this behavior?

  A. The user gets Added to a blocklist that causes an Enterprise level unsubscribe
  B. The user Is getting deleted from the AN Subscribers list
  C. Data in data extensions corresponding to the customer
  D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe
  D. Is removed Business unit unsubscribe setting causes an Enterprise level unsubscribe

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  Explanation/Reference:

  Business unit unsubscribe setting causes an Enterprise level unsubscribe is what could explain this behavior. Business unit unsubscribe setting is a setting that determines how unsubscribes are handled across different business units in an account. If this setting is enabled, when a subscriber unsubscribes from an email sent from one business unit, they will also be unsubscribed from all other business units in the account. This is also known as an Enterprise level unsubscribe

• Question 96:

  NTO has beennoting reduced deliverability when they do large sends. Which part of deliverability is tied to hitting Spam Traps during a send?

  A. List Hygiene
  B. Authentication
  C. Content
  D. Engagement
  A. List Hygiene

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  Explanation/Reference:

  The part of deliverability that is tied to hitting spam traps during a send is list hygiene. List hygiene is the process of maintaining clean and accurate subscriber lists by removing invalid, inactive, or unengaged subscribers

• Question 97:

  A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.

  Which method should a consultant recommended to ensure content is displayed properly within the email.

  A. AMPscript conditional against the Gender field
  B. AMPscriptlookupRows functions
  C. A/B Test content type
  D. Dynamic Content Wizard
  A. AMPscript conditional against the Gender field

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  Explanation/Reference:

  AMPscript conditional against the Gender field is the best method to ensure content is displayed properly within the email. It allows creating dynamic content based on the value of the Gender field in the sendable data extension. Dynamic Content Wizard is not suitable for this scenario because it requires creating content areas for each variation of content, which can be cumbersome for a customer with limited technical resources. AMPscript lookupRows functions and A/B Test content type are not relevant for this scenario.

• Question 98:

  A Northern Trail Outfitter' (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud.

  What are the effects of the click to the subscriber's status?

  A. Status is changed to Active and the bounce count is unchanged
  B. Status is changed to Held for 72 hours and the bounce count is set to Zero
  C. Status remains as Bounced the bounce count is unchanged
  D. Status is changed to Active and the bounce count is set to Zero
  D. Status is changed to Active and the bounce count is set to Zero

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  Explanation/Reference:

  When a subscriber clicks a link in an email, their status is changed from Bounced to Active, and their bounce count is reset to zero. This indicates that the subscriber's email address is valid and reachable

• Question 99:

  While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to theMarketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message:

  Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator

  Theadmin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings

  What action should correct the issue?

  A. Apply the Marketing Cloud for AppExchange User option as well
  B. Reset al passwords to force new tokens
  C. Apply the appropriate user mappings in the CRM configuration
  D. Apply the administrator and Marketing Cloud Administrator permission sets to user
  D. Apply the administrator and Marketing Cloud Administrator permission sets to user

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  Explanation/Reference:

  To correct the issue of not being designated as an integrated Marketing Cloud user, the admin should apply the administrator and Marketing Cloud Administrator permission sets to the user5. The administrator permission set grants the user access to all standard objects and settings in Sales Cloud, while the Marketing Cloud Administrator permission set grants the user access to Marketing Cloud Connect features and settings in Sales Cloud. These permission sets are required for completing the integration between Sales Cloud and Marketing Cloud. The other options are incorrect because: Apply the Marketing Cloud for AppExchange User option as well. This option will not correct the issue, as it only grants the user access to Marketing Cloud Connect features in Marketing Cloud, not in Sales Cloud. The user also needs access to Marketing Cloud Connect features in Sales Cloud to complete the integration5. Reset all passwords to force new tokens. This option will not correct the issue, as it only affects the authentication tokens for API users, not for integrated users. The user needs to be designated as an integrated user before they can use their credentials to log in to Marketing Cloud from Sales Cloud. Apply the appropriate user mappings in the CRM configuration. This option will not correct the issue, as it only affects how users are mapped between Sales Cloud and Marketing Cloud based on their email addresses or usernames. The user needs to be designated as an integrated user before they can be mapped between the two systems.

• Question 100:

  A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts untila winnerhas been selected.

  Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers

  A. Data Extension entry source
  B. Journey re-entry settings
  C. Run Once schedule type
  D. Winner evaluation
  C. Run Once schedule type
  D. Winner evaluation

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  Explanation/Reference:

  Run Once schedule type and Winner evaluation are two settings that should be selected before the admin can configure the Holdback percentage. Path Optimizer is a feature that allows marketers to test different paths in a journey and select a winner based on a specific metric. To use Path Optimizer, the admin needs to select a schedule type of Run Once, which means the journey will run only once for a single batch of contacts. The admin also needs to select a winner evaluation, which determines how long the test will run and how the winner will be chosen. After selecting these settings, the admin can configure the Holdback percentage, which is the percentage of contacts that will not enter any path until a winner is selected