Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 1:

  A client submits their Marketing Cloud Account Engagement form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

  A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
  B. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
  C. The client did not un-pause the completion actions.
  D. Kiosk mode was enabled on the form, so completion actions did not run.
  A. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.

• Question 2:

  A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

  Which two Marketing Cloud Account Engagement form actions would accomplish this?

  Choose 2 answers

  A. Enable HTTPS
  B. Honeypot Technique
  C. Dependent Fields
  D. reCaptcha
  B. Honeypot Technique
  D. reCaptcha

• Question 3:

  A new automation rule is created.

  What action is required for prospects to begin matching that automation rule?

  A. Resume the rule after saving
  B. Sava the rule without any additional action
  C. Schedule the rule to run before saving it
  D. Preview the rule before saving it
  B. Sava the rule without any additional action

• Question 4:

  Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?

  A. Only pass on leads that are very active on your site no matter the company profile.
  B. Implement a blended lead scoring and grading system.
  C. Automatically assign all leads to sales reps in a round-robin system.
  D. Add more landing pages and forms to your site to increase the number of conversion opportunities.
  B. Implement a blended lead scoring and grading system.

• Question 5:

  What Information does the tooltip above each step on the engagement studio program report provide?

  A. High-level metrics only for prospects waiting to complete each step
  B. High-level metrics only for prospects who have completed the step
  C. High-level metrics only for prospects who left the program at each step
  D. High-level metrics only for prospects who have skipped each step
  B. High-level metrics only for prospects who have completed the step

• Question 6:

  LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Marketing Cloud Account Engagement form. Which form feature should be utilized?

  A. Progressive Profiling
  B. Email Validation
  C. Kiosk/Data Entry Mode
  D. Dependent fields
  A. Progressive Profiling

• Question 7:

  How many CRM How many CRM connectors can a Marketing Cloud Account Engagement instance have verified at one time?

  A. 1
  B. 2
  C. 5
  D. Unlimited
  A. 1

• Question 8:

  How can a prospect's score be changed?

  A. Through automation rules.
  B. Through scoring model changes.
  C. Through completion actions.
  D. All of the above.
  D. All of the above.

• Question 9:

  Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.

  A. True
  B. False
  B. False

• Question 10:

  What is the limit of social posting connectors you can create in your Marketing Cloud Account Engagement account?

  A. Five accounts per platform
  B. One account per user role, per platform
  C. There is no limit of accounts per platform
  D. One account per platform
  C. There is no limit of accounts per platform