Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 1:

  A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information. What happens to the prospect?

  A. An error message is displayed on the form preventing the prospect from submitting
  B. A new prospect is created even though the prospect had previously been permanently deleted.
  C. No new prospect is created because the prospect had previously been permanently deleted.
  D. The submission of the form retrieves and restores the previously deleted prospect information including activities.
  B. A new prospect is created even though the prospect had previously been permanently deleted.

• Question 2:

  What is one way a sales rep can convert a visitor to a prospect?

  A. The sales rep gives the visitor a phone call.
  B. The sales rep increases the visitor s score to 100.
  C. The sales rep manually associates the visitor with a prospect.
  D. The sales rep walks the visitor through a demo.
  C. The sales rep manually associates the visitor with a prospect.

• Question 3:

  Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

  A. Completion actions based on email link clicks only execute once per prospect.
  B. Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
  C. Completion actions based on email opens will retroactively apply if added after the email send.
  D. Completion actions based on image file downloads only execute once per day.
  A. Completion actions based on email link clicks only execute once per prospect.
  C. Completion actions based on email opens will retroactively apply if added after the email send.

• Question 4:

  Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

  A. Submitting a form on a landing page.
  B. Matching an automation rule.
  C. Viewing more than one web page.
  D. Clicking on a tracked link in an email.
  A. Submitting a form on a landing page.
  D. Clicking on a tracked link in an email.

• Question 5:

  Which two list types could be used as a recipient list on a list email send? Choose 2 answers

  A. Archived list
  B. Static list
  C. Test list
  D. Dynamic list
  B. Static list
  D. Dynamic list

• Question 6:

  What could cause standard sync actions from occurring?

  A. A large sync queue
  B. Connector is not verified or has become unverified
  C. Salesforce API limit has been reached
  D. All of the above
  D. All of the above

• Question 7:

  What is the baseline grade assigned to a prospect?

  A. C
  B. D
  C. B
  D. A
  B. D

• Question 8:

  What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

  A. Landing page submission
  B. Mapping new custom fields
  C. Form submission
  D. Opening an email
  A. Landing page submission
  C. Form submission

• Question 9:

  A user creates and resumes a new automation rule. Which two statements are true about that rule? Choose 2 answers

  A. The rule will run once and must be re-run for prospects to match again.
  B. The rule will continuously look for prospects who match the criteria.
  C. The rule will evaluate their entire prospect database for matches.
  D. The rule will unmatch prospects that no longer match the criteria.
  B. The rule will continuously look for prospects who match the criteria.
  C. The rule will evaluate their entire prospect database for matches.

• Question 10:

  By default, which two objects does Marketing Cloud Account Engagement write to in Salesforce? Choose 2 answers

  A. Case records
  B. Opportunity records
  C. Contact records
  D. Lead records
  E. Account records
  C. Contact records
  D. Lead records