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MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Real Exam Questions

Salesforce Certified Marketing Cloud Account Engagement Specialist (MCAE-SP-201)

297 questions available · Page 1 of 30

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Question 1 Single choice

What does the Data.com connector allow you to do?

  1. A

    Sync all your prospects to Salesforce

  2. B

    Connect with your meeting software

  3. C

    Quickly jump into the Data.com results for a prospect or their company

Show answer and explanation

Correct answer: C

Question 2 Single choice

When do prospects sync to your CRM?

  1. A

    When the prospect fills out a form on a landing page

  2. B

    When a prospect has been assigned to a user or queue.

  3. C

    When the prospect has a lead score greater than 50

  4. D

    When the prospect visits a landing page

  5. E

    When a prospect is created manually in the Marketing Cloud Account Engagement database.

Show answer and explanation

Correct answer: B

Question 3 Multiple choice

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.

What are three ways the Marketing Manager can create a new prospect? Choose 3 answers

  1. A

    Click the "Send to Account Engagement" button on a Salesforce Lead.

  2. B

    Manually add a prospect in Marketing Cloud Account Engagement.

  3. C

    Import a .CSV file with the prospect's email address.

  4. D

    Set up an automation rule that creates prospects.

  5. E

    Add a completion action to assign to a user.

Show answer and explanation

Correct answers: A, B, C

Question 4 Multiple choice

What type of fields are not supported by the Marketing Cloud Account Engagement sync?

  1. A

    Record Type fields

  2. B

    Formula fields

  3. C

    Number fields

  4. D

    Geolocation fields

  5. E

    Text Area (rich) fields

Show answer and explanation

Correct answers: B, D, E

Question 5 Single choice

What editions of Salesforce can sync with Marketing Cloud Account Engagement?

  1. A

    Enterprise Edition and lower

  2. B

    Standard Edition and higher

  3. C

    Professional Edition and higher

Show answer and explanation

Correct answer: C

Question 6 Single choice

What is a good bounce rate?

  1. A

    Less than 5%

  2. B

    More than 20%

  3. C

    Less than 10%

  4. D

    More than 10%

Show answer and explanation

Correct answer: C

Question 7 Multiple choice

Which two actions can be used to change a prospect's Marketing Cloud Account Engagement campaign? (Choose two answers.)

  1. A

    Create an automation rule to change Marketing Cloud Account Engagement campaign for prospects meeting certain criteria.

  2. B

    Add the prospect to a static list.

  3. C

    Create a segmentation rule to change the Marketing Cloud Account Engagement campaign for
    prospects meeting certain criteria.

  4. D

    Manually change the prospect's Marketing Cloud Account Engagement campaign when editing the prospect record.

Show answer and explanation

Correct answers: A, D

Question 8 Single choice

Which list email report metric represents the total number of emails minus hard and soft bounces?

  1. A

    Total Opt Outs

  2. B

    Total Sent

  3. C

    Total Queued

  4. D

    Total Delivered

Show answer and explanation

Correct answer: D

Question 9 Single choice

What causes a sync from Salesforce to Marketing Cloud Account Engagement?

  1. A

    Updating a formula field in Salesforce

  2. B

    Updating a field on a Contact record that does not have an email address

  3. C

    Opening a one to one email

  4. D

    Making field changes to a Lead or Contact record

Show answer and explanation

Correct answer: D

Question 10 Single choice

A marketing user would like to send out a new whitepaper to their prospects and track who opens the
PDF.

What Is the recommended way to accomplish this?

  1. A

    Upload the whitepaper PDF as a content block and attach It to the email.

  2. B

    Upload the whitepaper PDF as a content file and link to it in the body of the email.

  3. C

    Upload the whitepaper PDF as a content file and attach it to the email.

  4. D

    Upload the whitepaper PDF as a content block and link to It In the body of the email.

Show answer and explanation

Correct answer: B