Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 81:

  What is the expected behavior if an automation rule is NOT set to repeat?

  A. The prospect can match the criteria multiple times and the action runs each time.
  B. The action can only run once per day on the prospect.
  C. The prospect matches the criteria once, but the action runs multiple times.
  D. The prospect matches the criteria once and the action runs once.
  D. The prospect matches the criteria once and the action runs once.

• Question 82:

  A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.

  Which the methods would accomplish this?

  Choose 2 answers

  A. Use a form completion action to Initiate an auto-download of the eBook.
  B. Include a link to the eBook in the Below Form section of the form.
  C. Use a form completion action to send an autoresponder email with the eBook.
  D. Re-direct the prospect to the eBook instead of showing the forms Thank You Content.
  C. Use a form completion action to send an autoresponder email with the eBook.
  D. Re-direct the prospect to the eBook instead of showing the forms Thank You Content.

• Question 83:

  Rules, Form completion actions, and more.

  What are 3 social posting connectors Marketing Cloud Account Engagement offers?

  A. Twitter
  B. Instagram
  C. Facebook
  D. LinkedIn
  E. Snapchat
  A. Twitter
  C. Facebook
  D. LinkedIn

• Question 84:

  A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement. Which option accurately defines the capabilities of a segmentation rule?

  A. Segmentation rules are used to create new forms for prospects to fill out.
  B. Segmentation rules are used to segment prospects based on their activities and demographic data.
  C. Segmentation rules are used to score and grade prospects.
  D. Segmentation rules are used to assign prospects to users in Salesforce.
  B. Segmentation rules are used to segment prospects based on their activities and demographic data.

• Question 85:

  What factors are involved with and determine email deliverability? (Choose 2)

  A. Sender Policy Framework (SPF)
  B. Domain Keys
  C. Sender ID
  D. Whitelist
  E. CAN-SPAM
  A. Sender Policy Framework (SPF)
  B. Domain Keys

• Question 86:

  Does an automation rule ever match a prospect more than once?

  A. Yes, automation rules run every time.
  B. No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule.
  C. Otherwise, an automation rule will only affect a prospect one time.
  B. No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule.

• Question 87:

  New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

  What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

  A. The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
  B. The prospects remain on the list, but are NOT added to the program until the next day.
  C. The prospects are added to the program, but wait for a user to manually select them to process.
  D. The prospects are added to the program and automatically start processing through the program.
  D. The prospects are added to the program and automatically start processing through the program.

• Question 88:

  Completion Actions are retroactive.

  A. True
  B. False
  B. False

• Question 89:

  If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

  A. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
  B. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
  C. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
  D. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
  A. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

• Question 90:

  How do you use an automation rule to opt out prospects?

  A. Change prospect field value: 'Do Not Email' to 'Do Not Email
  B. You can't use an automation rule to opt-out prospects.
  C. Change prospect field value to Opt-out
  A. Change prospect field value: 'Do Not Email' to 'Do Not Email