Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST Online Questions & Answers

• Question 71:

  In which two ways does a Marketing Cloud Account Engagement prospect sync with a Salesforce Lead or Contact record? Choose 2 answers

  A. Shared CRM ID
  B. Shared Assigned User ID
  C. Shared email address
  D. Shared tracking pixel
  A. Shared CRM ID
  C. Shared email address

• Question 72:

  A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

  A. Dynamic content
  B. Custom redirect
  C. Layout template
  D. Stock template
  C. Layout template

• Question 73:

  Which is NOT a way to assign a custom role to a user?

  A. Edit an existing Default Role, and it will automatically convert to a Custom Role.
  B. Assign new users to a previously created Custom Roles during the import process.
  C. Add a batch of existing users to a Custom Role using table actions
  D. Add a user to a Custom Role directly from their User Record.
  D. Add a user to a Custom Role directly from their User Record.

• Question 74:

  What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

  A. Rule
  B. End
  C. Trigger
  D. Action
  D. Action

• Question 75:

  LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

  What three data points can be found in the prospect's Audits tab to help determine what updates were made?

  Choose 3 answers

  A. The Lifecycle Report filtered by timeframe
  B. The prospect fields that were updated
  C. The amount of time the prospect spent viewing the website
  D. The lists that that prospect was added to or removed from
  E. The data and time when a prospect was assigned
  B. The prospect fields that were updated
  D. The lists that that prospect was added to or removed from
  E. The data and time when a prospect was assigned

• Question 76:

  What do spam complaints refer to in an email report?

  A. The number of prospects who clicked the unsubscribe link
  B. The number of prospects who replied to the email to ask to be removed
  C. The number of prospects who opted out via the email preference center
  D. The number of prospects who marked an email as spam
  D. The number of prospects who marked an email as spam

• Question 77:

  What would a hard bounce refer to on an email sending report?

  A. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
  B. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
  C. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
  D. An email that permanently bounced back to the sender because the address is invalid.
  D. An email that permanently bounced back to the sender because the address is invalid.

• Question 78:

  Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

  A. Unsubscribing from an email
  B. Printing an email
  C. Clicking a link in an email
  D. Opening an email
  E. Forwarding an email
  A. Unsubscribing from an email
  C. Clicking a link in an email
  D. Opening an email

• Question 79:

  A user creates a copy of Email Template A, makes changes and saves as Email Template

  B. They send a list email using Email Template

  B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.

  Why would this occur?

  A. An email template's metrics do not change after the template is used one time.
  C. The metrics would be attributed to Email Template
  D. The user should have made Email Template A the primary template.
  C. The metrics would be attributed to Email Template

• Question 80:

  New feature alerts can be found at the top of the dashboard.

  A. True
  B. False
  A. True