Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 81:

  When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

  A. Use Salesforce's value
  B. Use Marketing Cloud Account Engagement's value
  C. Use the most recently updated record
  D. All of the above
  D. All of the above

• Question 82:

  LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.

  Which automation tool in Marketing Cloud Account Engagement should be used?

  A. Dynamic list
  B. Completion action
  C. Automation rule
  D. Segmentation rule
  A. Dynamic list

• Question 83:

  How many scheduled Engagement Programs is it possible to have?

  A. 5
  B. 3
  C. 10
  D. 15
  C. 10

• Question 84:

  Which are true about Salesforce Engage?

  A. Before you can set up Salesforce Engage, you must have a verified Salesforce- Marketing Cloud Account Engagement connector
  B. Salesforce Engage is not supported for Salesforce sandbox accounts
  C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
  D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
  E. You can use Salesforce Engage with Gmail by downloading an extension
  A. Before you can set up Salesforce Engage, you must have a verified Salesforce- Marketing Cloud Account Engagement connector
  B. Salesforce Engage is not supported for Salesforce sandbox accounts
  C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
  D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
  E. You can use Salesforce Engage with Gmail by downloading an extension

• Question 85:

  LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends? Choose 2 answers:

  A. The date LenoxSoft last compared data between the email provider and Salesforce.
  B. How many emails a month were sent from the current email provider.
  C. When was the last time a prospect was emailed in their current email provider.
  D. Identify the currently mailable and unmailable prospects in their current email provider.
  C. When was the last time a prospect was emailed in their current email provider.
  D. Identify the currently mailable and unmailable prospects in their current email provider.

• Question 86:

  LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.

  How could these requirements be met?

  A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
  B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.
  C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
  D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
  B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

• Question 87:

  What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?

  Choose 3 answers

  A. User Notifications
  B. Social Posts
  C. Dynamic Content
  D. User Signatures
  E. Email Templates
  C. Dynamic Content
  D. User Signatures
  E. Email Templates

• Question 88:

  LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account

  B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.

  What action should they take to successfully complete the migration?

  A. Include prospect activity history from Account B in their prospect import if they want to retain it.
  B. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
  C. Export existing custom field mappings to import desired fields into Account A.
  D. Manually rebuild any automations built in Account B in Account A.
  D. Manually rebuild any automations built in Account B in Account A.

• Question 89:

  What is true about completion actions? [Choose two answers]

  A. Completion actions are retroactive and will apply to activities done before and after you apply them
  B. Completion actions only execute for prospects. They will not affect visitors.
  C. Completion actions can be criteria based.
  D. Completion actions will not execute for image files.
  B. Completion actions only execute for prospects. They will not affect visitors.
  D. Completion actions will not execute for image files.

• Question 90:

  LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form.

  They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:

  1. Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.

  2. Segment prospects based on form views and submissions. Which lead generation strategy would answer both pre-requisites?

  A. Maintain the current form
  B. Use another third-party form
  C. Set up a form handler
  D. Replace with a Marketing Cloud Account Engagement form
  D. Replace with a Marketing Cloud Account Engagement form