Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 101:

  How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

  A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
  B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
  C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
  D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
  C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

• Question 102:

  Which one is Marketing Cloud Account Engagement Event Connector?

  A. Eventbrite
  B. Eventor
  C. EventMe
  D. TheEvents
  A. Eventbrite

• Question 103:

  Select all available User Email Preferences

  A. Send daily prospect activity emails (for my prospects)
  B. Send daily prospect activity emails (for all prospects)
  C. Send daily prospect assignment emails
  D. Send daily visitor activity emails
  E. Send an email when a prospect is assigned
  F. Send starred prospect activity alerts
  G. Send weekly search marketing email (sent on Mondays)
  H. Send weekly search marketing email (sent on Fridays)
  I. Send monthly in active automations report email
  J. Send weekly inactive automations report email K. Send daily visitor assignment emails
  A. Send daily prospect activity emails (for my prospects)
  B. Send daily prospect activity emails (for all prospects)
  C. Send daily prospect assignment emails
  D. Send daily visitor activity emails
  E. Send an email when a prospect is assigned
  F. Send starred prospect activity alerts
  G. Send weekly search marketing email (sent on Mondays)
  I. Send monthly in active automations report email

• Question 104:

  What would an Administrator set up to have a document automatically download after a successful form completion?

  A. Include a link to the content in the Thank You Content of the form.
  B. Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
  C. Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
  D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
  D. Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.

• Question 105:

  A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category

  B. What action should the admin take to ensure the sales team can view this new category score for each lead or contact?

  A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
  B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
  C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
  D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
  C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.

• Question 106:

  LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days. Which assignment workflow would meet these requirements?

  A. Add form completion actions to first assign to the user and then to create a Salesforce task.
  B. Add form completion actions to first assign to the assigned user and then to notify the user.
  C. Add form completion actions to add to the engagement studio program and notify the assigned user.
  D. Add form completion actions to send customized email with a call reminder to the sales user.
  A. Add form completion actions to first assign to the user and then to create a Salesforce task.

• Question 107:

  One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects. What is the optimal use case to segment these prospects?

  A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
  B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
  C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
  D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
  C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

• Question 108:

  What is possible with a trigger in engagement program? [Choose two answers]

  A. Email link click
  B. File open
  C. Specific email link click
  D. Form handler error
  B. File open

• Question 109:

  A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records. What feature should a consultant recommend to uncover additional marketing attribution?

  A. Primary - Campaign Source Attribution
  B. Einstein Attribution
  C. Account-to-Opportunity Matching
  D. First Touch Model
  C. Account-to-Opportunity Matching

• Question 110:

  LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

  What should be configured to assign qualified leads as requested?

  A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
  B. Create a completion action to assign to a group when the prospect reaches a score of 100.
  C. Create an automation rule to assign to a group when the qualification criteria is met.
  D. Create a completion action to assign to a lead queue when a high-value form is submitted.
  C. Create an automation rule to assign to a group when the qualification criteria is met.