Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 1:

  LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

  What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

  A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
  B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
  C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
  D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
  D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

• Question 2:

  How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

  A. One each type
  B. Many, but only Salesforce
  C. One
  D. There are no restrictions about that
  C. One

• Question 3:

  LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.

  What should be configured to assign qualified leads as requested?

  A. Create an automation rule to assign to a lead queue when the qualification criteria is met.
  B. Create a completion action to assign to a group when the prospect reaches a score of 100.
  C. Create an automation rule to assign to a group when the qualification criteria is met.
  D. Create a completion action to assign to a lead queue when a high-value form is submitted.
  C. Create an automation rule to assign to a group when the qualification criteria is met.

• Question 4:

  The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

  How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

  A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
  B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
  D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.

• Question 5:

  LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

  What process would accomplish this in Marketing Cloud Account Engagement?

  A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

• Question 6:

  How many Scoring Categories is it possible to create?

  A. 25
  B. 100
  C. 15
  D. 50
  D. 50

• Question 7:

  Which is not a standard role in Marketing Cloud Account Engagement? [Choose one answer]

  A. Sales Manager
  B. Marketing
  C. Administrator
  D. Sales User
  D. Sales User

• Question 8:

  What is true about A/B testing? [Choose two answers]

  A. You can disable A/B testing before and after email sent.
  B. You can only do A/B testing on list emails.
  C. When you turn off A/B testing you will have to choose which version to keep.
  D. It is recommended to test at least 5 different elements in your A/B tests.
  B. You can only do A/B testing on list emails.
  C. When you turn off A/B testing you will have to choose which version to keep.

• Question 9:

  What is true about completion actions? [Choose two answers]

  A. Completion actions are retroactive and will apply to activities done before and after you apply them
  B. Completion actions only execute for prospects. They will not affect visitors.
  C. Completion actions can be criteria based.
  D. Completion actions will not execute for image files.
  B. Completion actions only execute for prospects. They will not affect visitors.
  D. Completion actions will not execute for image files.

• Question 10:

  An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

  A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign
  B. Run an automation rule based on the Marketing Cloud Account Engagement campaign
  C. Look for the original list based on the Marketing Cloud Account Engagement campaign
  D. Run a dynamic list based on the Marketing Cloud Account Engagement campaign
  A. Run a segmentation rule based on the Marketing Cloud Account Engagement campaign