Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 1:

  Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?

  A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
  B. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
  C. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
  D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
  D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.

• Question 2:

  With Marketing Cloud Account Engagement, what is the recommended way to measure the success of an email campaign?

  A. Click Through rate
  B. Email Complain Rate
  C. HTML Open Rate
  D. Spam complaints.
  A. Click Through rate

• Question 3:

  Is it possible for many users to edit exact same Email Template simultaneously?

  A. True
  B. False
  B. False

• Question 4:

  LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.

  How should this be set up?

  A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
  B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
  C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
  B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download

• Question 5:

  How are prospect that have started a wait step impacted when an entire engagement program is paused?

  A. They will NOT continue to progress through the wait step and once the engagement program is resumed the wait step will start where it left off.
  B. They will continue through the wait step until they hit the end of it and once the engagement program is resumed, the prospect will immediately move on to the next step even if the engagement program pause was shorter than the wait step.
  C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.
  D. They will continue to progress through the wait step until they hit the end of it and once the engagement program resumed, if it has been beyond the length of the wait step logic, the prospect will immediately move on to the next step.
  C. They will NOT continue to progress through the wait step and once the egagement program is resumed, they will start the wait step from the beginning.

• Question 6:

  A marketing team is rolling out several pieces of content that will qualify leads as sales- ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.

  What strategy would allow the team to do this?

  A. Build dynamic lists respectively based off of those form submissions.
  B. Add a form completion action to add prospects to the right Salesforce campaign.
  C. Track downloads in the form reports and build different lists for all submissions.
  D. Add a form completion action to apply a tag with the name of the piece of content.
  D. Add a form completion action to apply a tag with the name of the piece of content.

• Question 7:

  LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked. How could this be accomplished?

  A. Remove tracking code from the website and create new sites for each country.
  B. Create visitor filters for prospects that are known to be located in Europe.
  C. Enable tracking opt-in preferences for visitors from specific countries.
  D. Enable tracking opt-in preferences for all website visitors.
  B. Create visitor filters for prospects that are known to be located in Europe.

• Question 8:

  Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content? Choose 3 answers

  A. Landing Pages
  B. Social Posts
  C. Layout Templates
  D. List Emails
  E. Content Files
  B. Social Posts

• Question 9:

  LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months. What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

  A. Ensure the Do Not Email field on the prospects is selected.
  B. Add the prospects to a "Bounced Prospects" list for suppression.
  C. Send the prospects an email to see if their email addresses are valid.
  D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.
  A. Ensure the Do Not Email field on the prospects is selected.

• Question 10:

  LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:

  1. The prospects must be located in Georgia or Florida.

  2. The prospects must submit their";Request a Dem"; form.

  When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.

  How should LenoxSoft automate assigning these leads?

  A. Create a completion action on the "Request a Demo" form with the action to assign to user.
  B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
  C. Export the form submission report and import, assigning to the correct user upon import.
  D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
  D. Run an automation rule to assign based on the "Request a Demo" submission and State field.