Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 71:

  A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer. How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

  A. Use the Salesforce Mobile App "Send an Email" button.
  B. Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
  C. Use the Salesforce "Add to Nurture" button.
  D. Use the Salesforce Mobile App "Add to Nurture" button.
  C. Use the Salesforce "Add to Nurture" button.

• Question 72:

  LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

  A. Move all users to Salesforce Lightning
  B. Purchase separate Marketing Cloud Account Engagement accounts
  C. Enable "Business Unit'connector setting
  D. Use the Marketing Cloud Account Engagement Lightning App
  D. Use the Marketing Cloud Account Engagement Lightning App

• Question 73:

  A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.

  What could be the issue?

  A. The landing page on a browser with the cookies cleared was not tested.
  B. The same layout template on both the form and the landing page was not used.
  C. The %%content%% variable tag in the layout template code was missing.
  D. The form HTML embed code in the layout template code was not used.
  C. The %%content%% variable tag in the layout template code was missing.

• Question 74:

  LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

  A. Develop dynamic content based on lead fields.
  B. Convert all existing leads into contacts to tie to accounts.
  C. Identify attributes of the key accounts they want to target.
  D. Create all contacts as campaign members in one campaign.
  C. Identify attributes of the key accounts they want to target.

• Question 75:

  LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found? Choose 2 answers

  A. The sum of total conversions from the form and landing page reports.
  B. The Engagement Dashboard in B2B Marketing Analytics.
  C. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.
  D. The total submissions reflected on the form report in Marketing Cloud Account Engagement.
  B. The Engagement Dashboard in B2B Marketing Analytics.
  C. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

• Question 76:

  LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records.

  What step should the consultant recommend?

  A. Locate the relevant documentation and follow the steps to enable.
  B. Update your Salesforce connector user permissions
  C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
  D. Update your field mappings by going to Admin > Configure Fields
  C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

• Question 77:

  What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

  A. Kiosk/Data Entry Mode
  B. ReCAPTCHA
  C. "Not you?" Link
  D. Progressive Profiling
  A. Kiosk/Data Entry Mode

• Question 78:

  LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?

  A. Develop a new lens that includes only data from the fiscal year.
  B. Use the 'fiscal year' filter on the Pipeline Dashboard.
  C. Create a custom dataset using only data from the fiscal year.
  D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
  D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.

• Question 79:

  LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.

  How should LenoxSoft get started?

  A. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
  B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
  C. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
  D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
  C. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.

• Question 80:

  LenoxSoft would like to set custom scoring based on event attendance. What scoring options are available through the Marketing Cloud Account Engagement Connectors?

  A. Webinar and Event invite. Registrations and Attendance
  B. Webinar and Event Registrations and Attendance
  C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered
  D. Only Webinar and Event Attendance
  C. Webinar: Attended/NoShow/Registered Event :Checked In/Registered