Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 91:

  A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't

  match the criteria.

  Which automation tool should be used?

  A. Completion action
  B. Dynamic list
  C. Segmentation rule
  D. Automation rule
  D. Automation rule

• Question 92:

  Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

  A. The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
  B. The ability to use existing complex Salesforce lead routing processes
  C. The ability to assign prospects via automation instead of manually
  D. The ability to assign prospects based on specific criteria being met
  D. The ability to assign prospects based on specific criteria being met

• Question 93:

  LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.

  What process would accomplish this in Marketing Cloud Account Engagement?

  A. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
  C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  D. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
  B. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

• Question 94:

  LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails. What can they consider doing to accomplish this goal?

  A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
  B. Create a custom email preference center page.
  C. Minimize public lists used in marketing emails.
  D. Remove the global opt out link from marketing emails.
  B. Create a custom email preference center page.

• Question 95:

  Which is true about Marketing Cloud Account Engagement Flile Hosting limits?

  A. No limits at all
  B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
  C. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
  D. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
  B. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB

• Question 96:

  LenoxSoft wants a custom user role in Marketing Cloud Account Engagement that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions.

  Which default user role should be copied in order to maintain these permissions?

  A. Sales
  B. Marketing
  C. Administrator
  D. Sales Manager
  B. Marketing

• Question 97:

  LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email. Why would this happen?

  A. The prospects were set to "true" for opted out and set to "false" for do not email.
  B. The prospects were on a suppression list used on the operational list email send.
  C. The prospects are opted out of the list used on the operational list email send.
  D. The prospects were set to "false" for opted out and set to "true" for do not email.
  D. The prospects were set to "false" for opted out and set to "true" for do not email.

• Question 98:

  How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce?

  A. 10 minutes
  B. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
  C. 1 hour
  D. 4 hours
  D. 4 hours

• Question 99:

  Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?

  Choose 2 answers

  A. Assign prospects to an existing user
  B. Create new custom fields and populate field values
  C. Permanently delete prospects
  D. Undelete matching prospects from the Recycle Bin
  A. Assign prospects to an existing user
  D. Undelete matching prospects from the Recycle Bin

• Question 100:

  Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

  A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.
  B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
  C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
  D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
  C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.