Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 161:

  How many variations of Dynamic Content it is possible to create?

  A. A-Z (25)
  B. A-C (3)
  C. 10
  D. A/B (2)
  A. A-Z (25)

• Question 162:

  LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.

  What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

  A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
  B. Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
  C. Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.
  D. Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
  A. A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,

• Question 163:

  A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

  A. Campaign send limits
  B. A link to Salesforce Engage training resources
  C. A link to assign licenses and permission sets
  D. A link to download Engage Alerts for Mac
  B. A link to Salesforce Engage training resources
  D. A link to download Engage Alerts for Mac

• Question 164:

  LenoxSoft has completed testing in a Salesforce Sandbox org. What steps will ensure a successful move to the Salesforce Production org?

  A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
  B. Rename the Salesforce connector for the Sandbox org
  C. Delete all data from the Sandbox org
  D. Create a new Salesforce Connector for the Production org
  E. Unverified and delete the Salesforce connector for the Sandbox org
  A. Install the Marketing Cloud Account Engagement AppExchange package for Production Environments
  D. Create a new Salesforce Connector for the Production org
  E. Unverified and delete the Salesforce connector for the Sandbox org

• Question 165:

  Select available Webinar Scoring Rules

  A. Webinar Attended
  B. Webinar Invited
  C. Webinar Refusal
  D. Webinar Registered
  A. Webinar Attended
  B. Webinar Invited
  D. Webinar Registered

• Question 166:

  LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses. What method should be used to only add valid email addresses to their list moving forward?

  A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
  B. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
  C. Edit the completion action on the form to only add to the list if the email address is valid.
  D. Use the list to send a permission pass email and remove all hard bounces.
  A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

• Question 167:

  LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation for this experience?

  A. The campaign is not a connected campaign so the data is not syncing.
  B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
  C. The engagement with those assets happened before the fields were added to the page layouts.
  D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
  A. The campaign is not a connected campaign so the data is not syncing.

• Question 168:

  How could LenoxSoft benefit from Engage Reports?

  A. Sales Managers can analyze lead information like prospect activity, scores, and grades.
  B. Users can analyze form submission performance for the prospects they have emailed.
  C. Users can analyze the performance of their templated and non-templated emails.
  D. Sales Managers can receive desktop notifications for their teams' email activities.
  C. Users can analyze the performance of their templated and non-templated emails.

• Question 169:

  "If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

  A. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
  B. Make sure the CRM username field on user records are empty.
  C. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
  D. Delete and recreate the specific users after enabling user sync.
  B. Make sure the CRM username field on user records are empty.

• Question 170:

  A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.

  What import method should be recommended?

  A. Match records by CRM ID
  B. Match records by Account ID
  C. Match records by fuzzy match rules
  D. Q Match records by email address
  A. Match records by CRM ID