Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 181:

  During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?

  A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
  B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
  C. CNAME > Email Authentication > Email templates > Lists > Engagement program
  D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
  C. CNAME > Email Authentication > Email templates > Lists > Engagement program

• Question 182:

  LenoxSoft would like to enable the Google AdWords connector in Marketing Cloud Account Engagement. Which of the following would you NOT advise them on before they enable the connector?

  A. They should ensure their URL structures can handle parameters before verifying the connector.
  B. The connector cannot be linked directly to an MCC account.
  C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.
  D. The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.
  C. The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

• Question 183:

  LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Marketing Cloud Account Engagement tracking code is unnecessary.

  Which two benefits of installing the Marketing Cloud Account Engagement tracking code should be considered?

  Choose 2 answers

  A. Associate visitor activity to a prospect on form submission.
  B. Track the prospect's click path through the website's content.
  C. Capture complete demographic information about an anonymous visitor.
  D. Trigger page actions to occur when a prospect visits a certain URL.
  B. Track the prospect's click path through the website's content.
  D. Trigger page actions to occur when a prospect visits a certain URL.

• Question 184:

  Select available Social Posting Connectors A. Facebook

  B. Twitter

  C. Linkedln

  D. Zone

  E. WhatsApp

  F. Instagram

  G. Tumblr

  Correct Answer. ABC
  ABC

• Question 185:

  Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel. What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

  A. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
  B. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
  C. Create layout template and import HTML from the landing page URL
  D. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page
  C. Create layout template and import HTML from the landing page URL

• Question 186:

  LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Marketing Cloud Account Engagement and SFDC would you use?

  A. Marketing Cloud Account Engagement Engagement Program
  B. Salesforce Queue
  C. Marketing Cloud Account Engagement Automation Rule
  D. Marketing Cloud Account Engagement Static List
  E. Marketing Cloud Account Engagement Marketing Campaign
  A. Marketing Cloud Account Engagement Engagement Program
  D. Marketing Cloud Account Engagement Static List
  E. Marketing Cloud Account Engagement Marketing Campaign

• Question 187:

  A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.

  What is considered true about using B2BMA with business units?

  A. The app will create unique datasets for each business unit.
  B. There is an option to create a unique app for each business unit or one joined app for all business units.
  C. Each business unit can only have one associated B2B Marketing Analytics app.
  D. Each dashboard will have an option to filter by business unit.
  C. Each business unit can only have one associated B2B Marketing Analytics app.

• Question 188:

  LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.

  What should be configured in order to meet this requirement?

  A. Marketing data sharing rules on contact roles
  B. Marketing data sharing rules on accounts
  C. Marketing data sharing rules on opportunities
  D. Marketing data sharing rules on prospects
  C. Marketing data sharing rules on opportunities

• Question 189:

  LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.

  How should this be set up?

  A. Configure Users > Send daily visitor activity emails by state
  B. Configure Users > Send daily prospect activity emails by owner
  C. Configure Users > Send Salesforce Engage report emails by team
  D. Configure Users > Send starred prospect activity alerts by owner
  A. Configure Users > Send daily visitor activity emails by state

• Question 190:

  Select available User Roles

  A. Administrator
  B. Sales User
  C. Marketing Manager
  D. CD Marketing
  E. Sales
  F. Sales Manager
  A. Administrator
  D. CD Marketing
  E. Sales
  F. Sales Manager