Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 151:

  When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2

  A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
  B. Salesforce Connector User has 'Read' permission to the custom object
  C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
  D. Customized 'Display in Table' values when configuring fields
  A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
  B. Salesforce Connector User has 'Read' permission to the custom object

• Question 152:

  LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.

  What should their first step in Marketing Cloud Account Engagement?

  A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
  B. Manually create and map custom fields in Marketing Cloud Account Engagement.
  C. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
  D. Enable custom field creation via the Salesforce Connector.
  B. Manually create and map custom fields in Marketing Cloud Account Engagement.

• Question 153:

  What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

  A. Add engagement history lightning component to lead and contact page layouts.
  B. Add emails to campaign start displaying engagement history metrics on campaigns.
  C. Add engagement history activity related lists to lead and contact page layouts.
  D. Add engagement history metrics related lists to campaign page layouts.
  C. Add engagement history activity related lists to lead and contact page layouts.

• Question 154:

  LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.

  Which sequence of events would meet their goal?

  A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
  B. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
  C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
  D. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND "Adjust score :: +10" to the Form
  C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

• Question 155:

  LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

  A. Send the least targeted content first, followed by more targeted content
  B. Send five emails exactly seven days apart, without any following steps
  C. Send emails using dynamic content based on prospect account fields
  D. Send highly targeted content first, followed by less targeted content
  C. Send emails using dynamic content based on prospect account fields

• Question 156:

  What is true about A/B testing? [Choose two answers]

  A. You can disable A/B testing before and after email sent.
  B. You can only do A/B testing on list emails.
  C. When you turn off A/B testing you will have to choose which version to keep.
  D. It is recommended to test at least 5 different elements in your A/B tests.
  B. You can only do A/B testing on list emails.
  C. When you turn off A/B testing you will have to choose which version to keep.

• Question 157:

  LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").

  What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

  A. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
  B. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
  C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
  D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.
  D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

• Question 158:

  LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets. What should be implemented to meet this requirement?

  A. IP allowlist
  B. Tracker domain
  C. Custom redirects
  D. Page actions
  B. Tracker domain

• Question 159:

  LenoxSoft is introducing a new product this summer, and the VP of Sales wants Marketing to automatically nurture the prospect if they show interest in the new product. There is no new gated content developed yet, only some blog posts and web pages about it.

  What approach should the Marketing team use to resolve this?

  A. Set up scoring categories > copy the web pages to Marketing Cloud Account Engagement landing pages > put landing pages into Marketing Cloud Account Engagement folders > create automation rule with criteria "prospect score in scoring category greater than 1" to send an autoresponder email
  B. Set up scoring categories > put the web pages into folders in Marketing Cloud Account Engagement > set up custom redirects for the web pages > add completion actions to the custom redirects to add to list > set the list as the recipient list of an engagement program
  C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program
  D. Set up scoring categories > create custom redirects associated with the scoring category > set completion actions to tag prospect > create an automation rule with criteria "prospect has tag new-product" to send an autoresponder email
  C. Set up scoring categories > create page actions associated with the scoring category > create a dynamic list with criteria "prospect score in scoring category greater than 0" > set the list as the recipient list of an engagement program

• Question 160:

  LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.

  Once connected campaigns have been enabled, what approach should be recommended?

  A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
  B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
  C. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
  D. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
  B. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign