Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 171:

  LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

  A. Prospects at the bottom of the funnel -- actively deciding between vendors.
  B. Prospects at the top of the funnel -- newly sourced from a tradeshow.
  C. Prospects at the middle of the funnel -- interacting with blog content only.
  D. Prospects who have transitioned out of the funnel -- with a recently closed deal.
  B. Prospects at the top of the funnel -- newly sourced from a tradeshow.

• Question 172:

  "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.

  What is the best way to allow sales to accomplish this?

  A. Add contacts to the program's Campaign as campaign members.
  B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
  C. Use the Add to List completion action on forms.
  D. Use the Add to Nurture action on page layouts.
  A. Add contacts to the program's Campaign as campaign members.

• Question 173:

  LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement. What should they do to provide these users access to Marketing Cloud Account Engagement?

  A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
  B. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
  C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
  D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
  C. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

• Question 174:

  A Marketing Cloud Account Engagement administrator finds that all of the email addresses for their Marketing Cloud Account Engagement users have changed. What would be the root cause of this change?

  A. Import and update users
  B. Table action updated users
  C. Marketing Cloud Account Engagement Admin changed each email address
  D. User sync mapped email address
  D. User sync mapped email address

• Question 175:

  Which editions of Marketing Cloud Account Engagement provides Buisness Units and Einstein functionalities?

  A. All
  B. Marketing Cloud Account Engagement Plus Edition and Marketing Cloud Account Engagement Advanced Edition
  C. Only Marketing Cloud Account Engagement Advanced Edition and it includes unlimited Buisness Units
  D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month
  D. Only Marketing Cloud Account Engagement Advanced Edition and it includes 2 Buisness Units, then each subsequent costs 2 000$/month

• Question 176:

  LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?

  A. Automatically remove prospects from the program when an email reply trigger is met.
  B. Increase the wait time on the Email send action steps.
  C. Set the Engagement Studio program to repeat every 10 days.
  D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
  D. A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

• Question 177:

  When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?

  A. Segment internal employees with high scores for initial email sends.
  B. Segment prospects with free email service providers for initial email sends.
  C. Segment the best and most active contacts for initial email sends.
  D. Segment cold prospects with a low score to reengage for initial email sends.
  A. Segment internal employees with high scores for initial email sends.

• Question 178:

  Which standard connectors can be activated in Marketing Cloud Account Engagement? [Choose two answers]

  A. Survey Monkey
  B. Youtube
  C. GoToWebinar
  D. Olark
  C. GoToWebinar
  D. Olark

• Question 179:

  What is true about Dynamic Content? [Choose three answers]

  A. You can add up to 25 variations of content
  B. You can base variations on Scoring Categories
  C. You can add dynamic content to web pages
  D. You can use dynamic content in subject lines
  A. You can add up to 25 variations of content
  C. You can add dynamic content to web pages
  D. You can use dynamic content in subject lines

• Question 180:

  The LenoxSoft sales team has received an influx of leads from the Product Interest form. Many of the leads are not located in the United States. LenoxSoft only sells to customers in the United States so the sales team has requested that these inbound leads get qualified based on country before being assigned.

  How should they ensure only qualified prospects who submit the form are sent to the sales team as new leads?

  A. Add a completion action to the Product Interest form to assign prospects, then have sales users delete those not in the United States.
  B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  C. Add a completion action to the Product Interest form to assign prospects only if their Country field is United States.
  D. Create an automation rule set to match any with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.
  B. Create an automation rule set to match all with the criteria of Product Interest form completed and Country field equal to United States with an action to assign prospects.