Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 141:

  "How could the prospect field `Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

  A. Update the "Opt Out" field on the prospect record
  B. Remove the value in the `Marketing Cloud Account Engagement Hard Bounce' field
  C. Change the email address to a valid email address
  D. Clear the "Do Not Email" field on the prospect record
  D. Clear the "Do Not Email" field on the prospect record

• Question 142:

  A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs). How should the marketing user handle this task?

  A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
  B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
  C. Create the form in the first BU, then export the form and import it into each of the other two BUs.
  D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
  C. Create the form in the first BU, then export the form and import it into each of the other two BUs.

• Question 143:

  Which are true about Marketing Cloud Account Engagement Recycle Bin

  A. Items in the recycle bin don't count toward usage limits
  B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
  C. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
  D. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
  E. Tags are deleted permanently and don't appear in the recycle bin
  F. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
  G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
  A. Items in the recycle bin don't count toward usage limits
  B. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
  C. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
  E. Tags are deleted permanently and don't appear in the recycle bin
  G. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin

• Question 144:

  "LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.

  What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?

  A. The prospect is marked as do not email
  B. The prospect is marked as opted out
  C. The prospect is unassigned from its user
  D. The prospect is sent to the recycle bin
  D. The prospect is sent to the recycle bin

• Question 145:

  Choose required fields while creating a Prospect

  A. Email
  B. Company
  C. CD Campaign
  D. Profile
  E. Score
  F. Grade
  G. Assign To
  A. Email
  C. CD Campaign
  D. Profile
  E. Score

• Question 146:

  LenoxSoft's IT manager refuses to implement email authentication. The marketing entries so the company can successfully send emails from their Marketing Cloud Account Engagement account.

  Which two benefits of email authentication should be discussed with the IT manag?

  Choose 2 answers

  A. Authentication provides legal protection against email abuse complaints.
  B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.
  C. Authentication proves Marketing Cloud Account Engagement is a legitimate sender of LenoxSoft's emails.
  D. Authentication ensures the company's sending IP will not appear on blocklists.
  A. Authentication provides legal protection against email abuse complaints.
  B. Authentication increases deliverability rates of emails sent through Marketing Cloud Account Engagement.

• Question 147:

  Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

  A. Account
  B. Opportunity
  C. Case
  D. Order
  A. Account
  B. Opportunity

• Question 148:

  To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

  A. Disable open tracking within account settings.
  B. Only send emails to prospects who do not use Apple Mail.
  C. Enable visitor filters for all customers so opens are not tracked.
  D. A Use the Open Rules Audit to remove opens as criteria in their automations.
  D. A Use the Open Rules Audit to remove opens as criteria in their automations.

• Question 149:

  Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]

  A. "Engage" template
  B. "One to one emails" template
  C. "List emails" template
  D. "Autoresponder emails" template
  A. "Engage" template

• Question 150:

  Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

  A. Create a form with a Completion Action to send a pricing sheet.
  B. Create a Dynamic List based on page view to segment automatically
  C. Create a special campaign to track pricing page views.
  D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.
  D. Create a Page Action set to Tag prospects as having viewed it and add them to a list.