Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 131:

  Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/ removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

  A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is::blank. Add an action of "Add to List" and an action of "Notify assigned user."
  B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
  C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is ::Renewed and an action of "Add to list" and an action of "Notify assigned user."
  D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is ::Renewed and an action of "Add to list" and an action of "Notify assigned user."
  B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.

• Question 132:

  which two considerations should be made when implementing an account-based marketing strategy?

  Choose 2 answers

  A. Account-based marketing completely replaces broad-based marketing.
  B. Account-based marketing is only a good fit for certain industries.
  C. Account-based marketing can be implemented in stages.
  D. Account-based marketing personalizes experiences for prospects.
  C. Account-based marketing can be implemented in stages.
  D. Account-based marketing personalizes experiences for prospects.

• Question 133:

  Select available Webinar Connectors

  A. Webex
  B. WebinarJam
  C. ReadyTalk
  D. GoToWebinar
  E. Demio
  F. ClickMeeting
  A. Webex
  C. ReadyTalk
  D. GoToWebinar

• Question 134:

  Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails? Choose 2 answers

  A. A green check mark next to the domain key policy
  B. A green check mark next to the FBS registration ID
  C. A green check mark next to the Salesforce Connected user
  D. A green check mark next to the domain SPF record
  A. A green check mark next to the domain key policy
  D. A green check mark next to the domain SPF record

• Question 135:

  Select three available Marketing Cloud Account Engagement Editions

  A. Marketing Cloud Account Engagement Growth
  B. Marketing Cloud Account Engagement Plus
  C. Marketing Cloud Account Engagement Professional
  D. Marketing Cloud Account Engagement Advanced
  E. Marketing Cloud Account Engagement Ultimate
  F. Marketing Cloud Account Engagement Standard
  A. Marketing Cloud Account Engagement Growth
  B. Marketing Cloud Account Engagement Plus
  D. Marketing Cloud Account Engagement Advanced

• Question 136:

  Select Assets that allow to Adjust prospects score

  A. Automation Rules
  B. Segmentation Rules
  C. PI Completion Actions
  D. Engagement Programs
  E. Tables
  A. Automation Rules
  C. PI Completion Actions
  D. Engagement Programs

• Question 137:

  "The LenoxSoft sales leadership has just implemented queues in Salesforce and wants to make sure their new leads coming from marketing nurtures are allocated fairly. What should the Marketing Cloud Account Engagement administrator do to make sure new leads from nurture programs are properly routed in Salesforce?

  A. Configure users > set up a round robin > have nurture programs assign prospects to the round robin
  B. Configure users > set up a user group > have nurture programs assign prospects to the user group
  C. Configure users > set up a queue > have nurture programs assign prospects to the queue
  D. Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role
  B. Configure users > set up a user group > have nurture programs assign prospects to the user group

• Question 138:

  LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep. State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?

  A. Export the submission report and Import
  B. Run completion Action on form Request a demo with action assign to user
  C. Run completion Action on form Request a demo with action notify Admin
  D. Run an automation rule to assign based on the ?Request demo ?Submissioandp; prospect status field
  D. Run an automation rule to assign based on the ?Request demo ?Submissioandp; prospect status field

• Question 139:

  LenoxSoft's marketing team wants to use one repeating program to continually nurture cold and unengaged leads, but wants the content for the emails sent through the program to be tailored based on how many times the prospect has entered the program.

  They have decided to create a custom field called "Repeated Engagement" and increment that field by +1 each time a prospect enters the program.

  Using this method, how should the team meet this need?

  A. Create an automation rule that adds prospects to static lists to feed new programs after each entry.
  B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.
  C. Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.
  D. Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.
  B. Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

• Question 140:

  What is required when sending a Marketing Cloud Account Engagement email from an assigned user?

  A. There must also be a general or specific user as a sender.
  B. The assigned user must be connected through user sync.
  C. The email must also contain assigned user merge fields.
  D. All prospects on the recipient list must be assigned to a user.
  A. There must also be a general or specific user as a sender.