Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 121:

  LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.

  How would user A accomplish this?

  A. Instruct the user in the European BU to take a screenshot and email it to them to review.
  B. Use the BU switcher in the North America BU to switch to Europe.
  C. Create a custom user role in the European BU with access to the folder the program is in.
  D. Log out of the North American BU and log into the European BU to review the program.
  B. Use the BU switcher in the North America BU to switch to Europe.

• Question 122:

  "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it. What actions should be taken to ensure they can report on the statistics in Salesforce?

  A. Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
  B. Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
  C. Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user
  D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
  D. Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

• Question 123:

  Which actions can be achieved with completion actions? [Choose three answers]

  A. Assign to queue
  B. Notify account owner
  C. Set profile
  D. Increment prospect field value
  A. Assign to queue
  C. Set profile
  D. Increment prospect field value

• Question 124:

  What type of fields are not supported by the Marketing Cloud Account Engagement sync?

  A. Geolocation
  B. Lookup Relationship
  C. Date/Time
  D. Time
  E. Text Area (Rich)
  F. Date/Time
  G. Formula
  H. External Lookup Relationship
  A. Geolocation
  B. Lookup Relationship
  E. Text Area (Rich)
  G. Formula
  H. External Lookup Relationship

• Question 125:

  LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?

  A. Create a new automation rule.
  B. Create a new segmentation rule.
  C. Add a completion action to the form the prospects completed to register for the webinar.
  D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
  A. Create a new automation rule.

• Question 126:

  Which are true about Custom Objects in Marketing Cloud Account Engagement?

  A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
  B. You can create and sync a custom object from any object in Salesforce
  C. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
  D. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
  A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

• Question 127:

  What is true about grading? [Choose two answers]

  A. A prospect can be associated to multiple profiles.
  B. You cannot change the default profile criteria
  C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.
  C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade.

• Question 128:

  LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

  A. Connected Campaigns and Campaign Influence
  B. Salesforce User Sync and Campaign Influence
  C. Connected Campaigns and Engagement Studio
  D. Campaign Influence and Marketing Data Sharing
  A. Connected Campaigns and Campaign Influence

• Question 129:

  LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity. What should a consultant recommend to help prevent automatic unsubscribes from email scanners?

  A. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
  B. Move the unsubscribe link to the header of the email instead of the footer.
  C. Immediately send prospects the resubscribe email template.
  D. Apply a tag to the unsubscribe link so scanners ignore it.
  B. Move the unsubscribe link to the header of the email instead of the footer.

• Question 130:

  LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU.

  Which two reasons could explain why this happened?

  Choose 2 answers

  A. The leads have been reassigned to a user who does not exist in that BU.
  B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
  C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.
  D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.
  B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.
  C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.