Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Practice Questions and Exam Preparation

Salesforce MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-CONSULTANT Online Questions & Answers

• Question 111:

  "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect

  records may not have all of the fields populated that will be used to personalize the content.

  What two options could be implemented to prevent empty field values from appearing in the email?

  Choose 2 answers

  A. Define default mail merge values for fields
  B. Use HML conditional logic statements
  C. Use HML merge field modifiers
  D. Define page actions to replace field values
  D. Define page actions to replace field values

• Question 112:

  A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.

  How would a consultant explain the difference?

  A. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
  B. First-party tracking is domain-based while third-party tracking is campaign-based.
  C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.
  D. First-party tracking does not use cookies, while third-party tracking does.
  C. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

• Question 113:

  LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?

  A. Page action
  B. Custom redirect
  C. Completion action
  D. Automation rule
  A. Page action

• Question 114:

  LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

  A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
  B. Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.
  C. Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
  D. Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
  A. Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.

• Question 115:

  What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?

  A. Only users with an Administrator user role will be able to change the prospect field value.
  B. The record that was last updated sets the field value for a synced prospect.
  C. Only 200 records per day can be updated to overwrite the "Opted Out" field value.
  D. Opting out a prospect in Salesforce or Marketing Cloud Account Engagement deselects the "Do Not Email" field upon sync.
  B. The record that was last updated sets the field value for a synced prospect.

• Question 116:

  Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?

  A. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
  B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
  C. Nothing will display
  D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
  B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form

• Question 117:

  What is critical in achieving good email deliverabillty?

  A. Having a text only version of email content
  B. Sending email through dedicated IP
  C. Setting up email authentication
  D. Using personalization in email content
  C. Setting up email authentication

• Question 118:

  Which is true about Visitor Filters?

  A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
  B. You can the filter by IP
  C. You can filter by a hostname
  D. You can filter by a hostname wildcard
  E. You can't filter your own company IP
  A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
  B. You can the filter by IP
  C. You can filter by a hostname
  D. You can filter by a hostname wildcard

• Question 119:

  There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?

  A. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  B. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
  D. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
  C. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days

• Question 120:

  Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score

  D. Low Grade | High Score

  A. CDAB
  B. ABDC
  C. CBDA
  D. CDBA
  D. CDBA