Salesforce INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Online Practice Questions and Exam Preparation

Salesforce INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Online Questions & Answers

• Question 1:

  Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

  A. Viewer
  B. Campaign editor
  C. Editor
  D. Campaign author
  B. Campaign editor

• Question 2:

  If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?

  A. Developer tools
  B. Force SDK URL
  C. Campaign Debugger
  D. Inject SDK
  B. Force SDK URL

• Question 3:

  What are the three types of mobile campaigns a business user can create in IS?

  A. JSON Data A
  B. In-App Notification
  C. Browser Notification
  D. SMS Text Message
  E. Push Message
  B. In-App Notification
  E. Push Message

• Question 4:

  What is the unified customer profile?

  A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
  B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
  C. A unified view of all customer activity across, websites, web applications, mobile store, call center
  D. A profile view for administrators to see activity across all of the customer touch points
  A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel

  ---

  explanation:

  Explanation/Reference:

• Question 5:

  What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

  A. Data-in, understand, engage, data-out, analyse
  B. Know, understand, personalise, engage, analyse
  C. Identify, understand, decide, act, analyse
  D. Profile, insight, understand, act, analyse
  C. Identify, understand, decide, act, analyse

• Question 6:

  ETL feeds must follow explicit specifications and require which type of file format?

  A. Binary
  B. CSV
  C. JSON
  D. Text
  B. CSV

• Question 7:

  Which scenario is a valid interaction studio use case?

  A. Recommendations in email which are personalised at send time
  B. Behavioural targeting with 3rd party audience data
  C. Recommendations in email which are personalized at open time
  D. Machine learning driven insights within a customer database
  C. Recommendations in email which are personalized at open time

• Question 8:

  How many times can a visitor accomplish a goal in interaction studio?

  A. It varies depending on the setup of the goal segment
  B. Each time a visitor leaves and rejoins the goal segment
  C. Only once for all time
  D. No more than twice or the goal completion will no longer be counted
  B. Each time a visitor leaves and rejoins the goal segment

• Question 9:

  A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?

  A. The option to include built-in fields on a segment export
  B. The option to exclude anonymous fields on a segment export
  C. The option to include all custom fields on a segment export
  D. The option to send segment date to Marketing Cloud
  C. The option to include all custom fields on a segment export

• Question 10:

  A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

  A. Third party segment
  B. Control group segment
  C. A/B test segment
  D. Location-based segment
  B. Control group segment

  ---

  explanation:

  Explanation/Reference: