Salesforce Salesforce Interaction Studio INTERACTION-STUDIO-ACCREDITED-PROFESSIONAL Questions & Answers

• Question 11:

  How does interaction studio deliver technical value to marketers? [Check]

  A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

  B. By listening to customer signals, understanding customer intent, and acting accordingly

  C. By providing a platform to manage, schedule, create and monitor content

  D. By providing a cloud-based application designed to help salespeople sell smarter and faster

  Correct Answer: B

• Question 12:

  What are three areas a business user can apply custom catalog dimensions?

  A. Template filtering

  B. Segmentation

  C. Reporting

  D. Recipe exclusions and boosting

  E. Campaign targeting

  Correct Answer: CDE

• Question 13:

  Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

  A. Server-side campaign

  B. Web campaign

  C. Mobile campaign

  D. Email campaign

  Correct Answer: A

• Question 14:

  Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?

  A. Product ETL

  B. Transaction ETL

  C. Manual segment ETL

  D. External email campaign events ETL

  Correct Answer: D

• Question 15:

  Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

  A. Einstein recipes

  B. Catalog items

  C. Promotion

  D. Einstein Decision

  Correct Answer: D

• Question 16:

  How are anonymous visitors tracked?

  A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

  B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

  C. The customer must assign a unique alphanumeric identifier using a first-party cookie

  D. The browser assigns a 3rd party cookie

  Correct Answer: A

• Question 17:

  What is the best practice naming convention for attributes?

  A. UpperCamelCase

  B. Lower_snake_case

  C. Upper_snake_case

  D. lowerCamelCase

  Correct Answer: A

• Question 18:

  Which two items can be included in the total engagement score calculation?

  A. Identity merge date

  B. Visits

  C. Actions

  D. Time of Day

  Correct Answer: BC

• Question 19:

  What qualifies a web visitor to see any experience of a web campaign?

  A. Campaign tracking rules

  B. Einstein Next Best Action

  C. Einstein Recipe Ingredients

  D. Email campaign rules

  Correct Answer: C

• Question 20:

  A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

  A. IS uses probability matching to determine if two or more profiles represent for user identity

  B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

  C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

  D. IS users third party software to match anonymous and knows identifies

  Correct Answer: D